Tono de Marca

Welcoming and Inclusive, Positive and Enthusiastic, Informative and Educational, Sophisticated yet Accessible, Community-Focused, Playful and Engaging

Valores de Marca

• •Choice & Variety
• •Quality
• •Inclusivity
• •Discovery & Exploration
• •Mindful Living & Wellbeing
• •Community
• •Enjoyment & Celebration

Mejores Prácticas

• •Always Be Inclusive: Use language that welcomes everyone, regardless of their reasons for choosing NA beverages. Avoid judgmental or preachy tones. (e.g., "Whether you're sober, sober-curious, or just taking a night off...")
• •Focus on the Positive & the Experience: Highlight what consumers *gain* (flavor, sophistication, inclusion, health benefits) rather than what they might be "missing" from alcohol. Emphasize enjoyment, discovery, and the quality of the experience.
• •Educate Gently: Provide information and guidance without being condescending. Make learning about NA options feel like an exciting exploration rather than a lecture. Use clear, accessible language.
• •Embrace Your Community: Use user-generated content, ask questions, respond to comments, and foster a sense of belonging. Let your audience's voice and enthusiasm shine through and reflect it in your copy.
• •Stay Authentic and Enthusiastic: Let genuine passion for the NA lifestyle and the quality of the products come through. If you're excited about a new NA wine or a clever mocktail, let that energy infuse your writing. Avoid overly corporate or bland language.

Percepción Social

Trusted Retailer, Pioneer/Leader in NA Space, Supportive Community, High-Quality Offerings, Empowering, Innovative

Ejemplos de Copy

• •Instagram Post (Product Feature): Say hello to your new weekend ritual! ✨ Our [Product Name] non-alcoholic spirit delivers all the botanical brilliance, none of the buzz. Perfect for crafting that sunset mocktail or simply sipping solo. What are you mixing up this weekend? Share your creations below! #BetterRhodes #NAspirits #MindfulDrinking #WeekendVibes #SoberCurious
• •Email Subject Line (Promotion): Discover Your New Favorite NA Sip! 🥂 Explore 15% Off Our Wine Collection! (Email Body Snippet): Ready to explore a world of flavour without compromise? At Better Rhodes, we believe everyone deserves a delicious, sophisticated drink. This week, uncover vibrant non-alcoholic wines perfect for any occasion...
• •Facebook Ad (Targeting Sober Curious): Thinking about drinking less? Or maybe just want more exciting non-alcoholic options? Better Rhodes is your friendly guide to the best NA beers, wines, and spirits out there. Explore, discover, and redefine your drink. Visit us today! #AlcoholFree #SoberCurious #BetterChoices #NArevolution
• •TikTok Video Caption (Quick Recipe): 30-second NA Spritz! 🍊 Grab [NA Aperitif], sparkling water, and an orange slice. Pour, garnish, enjoy! Who said zero-proof can't be fabulous? 😉 #NAspritz #MocktailRecipe #EasyMocktail #BetterRhodes #DrinkTok
• •Website Banner (Homepage): Raise a Glass to Choice. Explore the Finest Non-Alcoholic Beers, Wines & Spirits. Delivered. #DrinkBetter