Brand Tone

Aspirational & Trendy, Enthusiastic & Engaging, Helpful & Informative, Accessible & Friendly, Professional

Brand Values

• •Trend-Focused
• •Quality
• •Customer-Centricity
• •Accessibility (of trends & style advice)
• •Empowerment & Confidence
• •Inspiration

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., stylish, confident, helpful, inspiring), a corresponding tone (e.g., enthusiastic, professional, friendly), and provide "do's and don'ts" for word choice and phrasing. This ensures everyone writing for the brand is aligned.
• •Know Your Audience, Adapt the Platform: While maintaining core values, subtly adjust the tone for different platforms. For instance, Instagram and TikTok can be more informal and visual, while email newsletters and website copy might be slightly more descriptive and professional. The core message of trendiness and quality should persist.
• •Prioritize "Trendy" and "Stylish" Language: Consistently use vocabulary that reflects fashion-forwardness and sophistication. Words like "latest," "on-trend," "curated," "chic," "elevate," "essentials," "statement piece" reinforce the brand's core offering.
• •Balance Aspiration with Accessibility (in advice): While showcasing premium brands, ensure that style advice and blog content feel achievable and empowering, not alienating. Frame tips as ways to enhance personal style rather than dictates.
• •Maintain a Positive and Engaging Stance, Even When Addressing Issues: In customer service interactions (especially public ones on social media), maintain a helpful, professional, and empathetic tone, even when dealing with complaints. This reinforces the value of "exceptional customer service." Referencing the issues on Portal da Queixa, a proactive and positive communication strategy here is vital.

Social Perception

Positive (among engaged followers), Mixed (based on complaint portals), Seen as a legitimate retailer, Associated with well-known brands, Modern & Stylish

Copy Examples

• •✨ Step into the new season with BeTrend! ✨ Discover fresh drops from your favorite designers and the trends everyone's talking about. Own your style, effortlessly. 😉 #BeTrend #NewCollection #LuxuryFashion #StyleInspo #MustHave
• •Unlock your inner icon. 🔥 The latest from GUESS has landed at BeTrend.pt, bringing bold designs and timeless glamour. Shop the collection now and enjoy an exceptional experience. 👉 [Link] #BeTrend #Guess #NewCollection #FashionForward #ShopOnline
• •BeTrend Exclusive: 5 Style Secrets Our Experts Swear By This Month! 🤫
• •BeTrend: Your Destination for Premium Fashion & Exceptional Service. ✨ We're committed to making your style journey seamless. Need help? Our experts are here for you! [Contact Us Link]
• •From ☕ to 🍸 in a flash! Which BeTrend look is your vibe? 👇 #BeTrend #OOTD #FashionTransition #StyleChallenge #TrendyOutfits