Brand Tone

Empowering & Supportive, Modern & Stylish, Practical & Solution-Oriented, Approachable & Knowledgeable, Inspirational

Brand Values

• •Quality: Emphasis on high-quality products that deliver professional-looking results.
• •DIY Accessibility: Strong focus on making sophisticated design achievable for the average person.
• •Aesthetic Appeal: A core value is helping customers create beautiful, modern, and stylish spaces.
• •Customer Empowerment: Providing the tools, products, and knowledge for customers to succeed in their projects.
• •Innovation: Offering a range of products that cater to the evolving trends in interior finishes.

Best Practices

• •Focus on the "How-To" and Empowerment: Always frame product benefits around the ease of use and the professional results the customer can achieve themselves. Use encouraging language.
• •Use Clear, Concise, and Action-Oriented Language: Avoid overly technical jargon. Get straight to the point and guide the user on what to do next (e.g., "Shop Now," "Watch Tutorial," "Get Inspired").
• •Maintain a Visually Cohesive and Modern Aesthetic in All Communications: Ensure that the copy is complemented by high-quality images and videos that reflect the stylish, contemporary nature of the products. The language should match this visual standard.
• •Showcase Real Customer Successes: Incorporate user-generated content and testimonials (with permission) into marketing copy. This reinforces the DIY-friendly message and builds social proof with an authentic voice.
• •Stay Consistent Across All Channels: While the format may change (e.g., a short TikTok caption vs. a detailed blog post), the core tone (empowering, stylish, practical) should remain recognizable. Regularly review content across platforms to ensure alignment.

Social Perception

Specialist Provider, Enabler of Trends, Quality-Focused for DIY, Helpful & Informative

Copy Examples

• •Headline (Website Banner): "Your Dream Concrete Look, Made Easy. Discover DIY Kits & Pro-Grade Finishes."
• •Social Media Post (Instagram - with a stunning bathroom renovation): "Transform your bathroom into a modern sanctuary. ✨ Our concrete-look paint is DIY-friendly and delivers breathtaking results. Swipe to see the before! #betonoptik #DIYbathroom #modernhome #homerenovation #concretewalls"
• •Product Description Snippet (for a wall plaster): "Achieve that sought-after industrial chic. Our ready-to-use concrete plaster glides on smoothly, giving your walls a unique, textured finish. Perfect for accent walls or full room transformations. Watch our tutorial to see how simple it is!"
• •Email Subject Line (for a newsletter): "Unleash Your Inner Designer: New Arrivals for Your Concrete Look Project!"
• •TikTok Video Caption Idea (showing a quick application): "🤯 Concrete look this easy? YES! Grab our Betonoptik kit and give your space a glow-up. #betonoptik #diyproject #homedecor #concretedesign #doityourself"