Brand Tone

Enthusiastic & Passionate, Helpful & Educational, Friendly & Approachable, Community-Oriented, Slightly Playful/Whimsical (at times)

Brand Values

• •Creativity & Self-Expression
• •Quality & Craftsmanship
• •Community & Connection
• •Learning & Growth
• •Joy & Relaxation
• •Customer Focus

Best Practices

• •Always Lead with Passion: Infuse genuine enthusiasm for needlepoint into every piece of communication. Use positive, descriptive language that conveys the joy of the craft.
• •Focus on "We" and "You": Foster a sense of community by using inclusive language. Address the audience directly ("you," "your") and refer to the brand/community as "we" and "us" to create a welcoming atmosphere.
• •Educate and Empower: Frame content (even promotional) around helping the customer learn, improve, or find the perfect item for their creative vision. Offer tips, explain benefits, and share knowledge freely.
• •Showcase, Don't Just Tell: Use vivid descriptions and storytelling to bring products and the stitching experience to life. Highlight the beauty, the process, and the satisfaction of completing a project.
• •Be Responsive and Engaging: When interacting directly (comments, DMs, emails), maintain the friendly, helpful, and enthusiastic tone. Acknowledge customer creations and questions warmly to reinforce the community value.

Social Perception

Trusted Resource, High-Quality Provider, Supportive Community Hub, Inspirational, Responsive & Engaging, Specialized & Niche

Copy Examples

• •Instagram Post (New Canvas Arrival): ✨ Just landed! ✨ Get ready to fall in LOVE with this stunning new [Designer Name] canvas. The colors are simply divine, and the possibilities are endless! Can't you just picture this beauty stitched up? Swipe to see the detail and tap the link in bio to make it yours. Happy stitching, friends! #BeStitched #Needlepoint #NewArrival #NeedlepointCanvas #CraftLove #StitchTherapy
• •Facebook Post (Class Announcement): Ready to take your stitching to the next level? 🎓 Our popular [Class Name] online class is back! Join [Instructor Name] for a fun, interactive session where you'll master [Specific Technique/Project]. We believe everyone can create something beautiful, and we're here to guide you every step of the way. Limited spots available – sign up today on our website! Let's stitch together! #NeedlepointClass #BeStitchedClasses #LearnToNeedlepoint #CraftCommunity #NeedlepointLove
• •Blog Post Snippet (Introduction to a "How-To" Article): Hello fellow stitchers! Ever wondered how to achieve that perfect [Specific Stitch]? You're in the right place! We know how rewarding it is to see your needlepoint project come to life, and mastering new stitches is all part of the joyful journey. Today, we're breaking down [Specific Stitch] step-by-step, making it easy and fun. Grab your canvas and let's get creative!
• •Email Newsletter Subject Line (Promoting a Sale): Your Next Stitching Adventure Awaits! (Plus, a Little Treat Inside 😉) (Body Snippet): Hey [Customer Name], Fuel your passion for needlepoint with [Discount]% off all [Category, e.g., Fall Canvases] this week only! We've handpicked some gorgeous designs we think you'll adore. It's the perfect time to start that project you've been dreaming of. Happy stitching from all of us at BeStitched!
• •Pinterest Pin Description (Showcasing a Finished Customer Project): Absolutely OBSESSED with this incredible finish by one of our amazing customers, [Customer's Instagram Handle, if applicable]! 😍 Using [Mention canvas/thread if known], they've created a true masterpiece. So much talent in our #BeStitchedCommunity! Feeling inspired? Find your next project on our website. #NeedlepointInspiration #CustomerLove #FinishedNeedlepoint #NeedleArt #CreativeHands