Brand Tone

informative, aspirational, and health-conscious

Brand Values

• •Health & Wellness
• •Innovation & Science
• •Quality
• •Customer Empowerment
• •Vitality & Performance

Best Practices

• •Focus on Benefits, Backed by (Simplified) Science: Always tie product features back to tangible health and wellness benefits for the user. Briefly allude to the science in an accessible way, without overwhelming the audience with jargon.
• •Use Aspirational Yet Achievable Language: Inspire customers by showing the positive impact the product can have on their lives, but keep it grounded enough to feel relatable and attainable.
• •Maintain an Educated and Supportive Voice: Position the brand as a knowledgeable partner in the customer's health journey. Be ready to answer questions informatively and encourage healthy habits.
• •Incorporate Keywords Naturally: Weave in terms like "hydrogen water," "antioxidant," "wellness," "energy," "recovery," and "hydration" seamlessly within compelling and informative copy, rather than just stuffing them in.
• •Keep Visuals and Text Aligned: Ensure the tone of the copy matches the visual elements used in marketing. If the imagery is active and vibrant, the copy should reflect that energy while remaining informative. If it’s more serene and focused on well-being, the copy should align with that feeling. Consistency across all touchpoints is key.

Social Perception

Customers who have purchased and believe in the benefits of hydrogen water often express satisfaction, citing noticeable improvements in energy or other health markers. They see the brand as a provider of a premium, health-enhancing product. The broader market for hydrogen water (and thus by extension, brands within it like BestHydrate) faces some skepticism. This is often due to the relatively new understanding of its benefits for the general public and the need for more extensive, universally accepted research. The brand is perceived by some as part of a newer, possibly trendy health niche. Due to the technology and pricing, it's likely perceived as a premium or investment product in the hydration space, rather than a basic water bottle.

Copy Examples

• •Headline (Website/Ad): "Unlock a New Level of Vitality. Discover the Science of BestHydrate Hydrogen Water."
• •Social Media Post (Instagram): "Fuel your hustle, naturally. 💧 Our Hydrogen Water Bottle infuses your water with powerful antioxidants to support your energy and recovery. What are your wellness goals this week? #BestHydrate #HydrogenHealth #OptimalPerformance"
• •Email Subject Line: "Feel the Difference: How Hydrogen-Rich Water Can Transform Your Day."
• •Product Description Snippet: "Engineered for your well-being, the BestHydrate bottle uses advanced electrolysis technology to create hydrogen-rich water on the go. Experience enhanced hydration and support your body's natural defense against oxidative stress."
• •Blog Post Title Idea: "Beyond Basic Hydration: 5 Ways Hydrogen Water Supercharges Your Health Journey."