Brand Tone

Friendly and Approachable, Trustworthy and Caring, Enthusiastic and Passionate, Informative and Helpful, Fun and Whimsical

Brand Values

• •Health and Wellness
• •Transparency and Honesty
• •Customer (and Pet) Satisfaction
• •Passion for Dogs
• •Quality
• •Community
• •Care, Initiative, Curiosity, Collaboration

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your brand's tone (e.g., friendly, trustworthy, fun), including specific words to use and avoid. Share this with anyone creating content.
• •Know Your Audience (and Their Pets!): Understand who you're talking to – passionate dog owners who see their pets as family. Use language that resonates with their love and concern for their dogs.
• •Embrace Storytelling: Share the "why" behind your brand, like Pawstruck does with its founder's story and the Chief Canine Officer. This builds connection and reinforces values.
• •Be Authentic and Transparent: Let your genuine passion for your products and for dogs shine through. Be honest about ingredients and processes. This builds trust, a cornerstone of Pawstruck's appeal.
• •Incorporate Fun and Personality (Where Appropriate): Don't be afraid to use humor, pet-related puns, and engaging questions, especially on social media, to reflect a friendly and approachable brand, much like Pawstruck's "whimsical but trustworthy" approach. Ensure it aligns with the overall message of quality and care.

Social Perception

Positive, Trustworthy, Good for Picky Eaters/Dogs with Sensitivities (often), Engaging, Value

Copy Examples

• •Headline: Spoil Your Pup the Healthy Way! 🐾 Body: Tired of mystery ingredients? So were we! That's why Pawstruck crafts delicious, all-natural treats your furry best friend will drool over. Only the good stuff, because they deserve it!
• •Headline: Meet Your Dog's New Obsession: Our [Specific Product, e.g., Bully Sticks]! Body: Made with just one wholesome ingredient, our [Product] are the paw-fect chew to keep tails wagging and teeth clean. Happy dog, happy life – it’s that simple!
• •Headline: From Our Pack to Yours: Treats We Trust! Body: Our Chief Canine Officer, Tyson, gives two paws up to every treat we make! We’re dog lovers first, so we only sell what we’d proudly give our own furry family members. Taste the Pawstruck difference!
• •Headline: Uh-Oh, a Picky Pooch? Challenge Accepted! Body: We get it, some pups have *standards*. Our range of yummy, natural chews and treats is here to win over even the most discerning palate. Plus, with our Pawstruck Guarantee, it's a worry-free taste test!
• •Headline: Fuel More Happy Dances! 💃🐕 Body: Give your dog the goodness of Pawstruck's air-dried food and watch them wiggle with delight! Packed with protein and natural flavor, it's the wholesome fuel they need for all their zoomies and adventures.