Brand Tone

Informative, Educational, Caring, Empathetic, Quality-Conscious, Trustworthy, Customer-Focused, Approachable Professionalism

Brand Values

• •Purity & Natural Quality
• •Customer Wellbeing
• •Education & Empowerment
• •Customer Service & Appreciation
• •Integrity & Trust

Best Practices

• •Prioritize “Pure & Natural”: Consistently weave in language that reinforces the natural quality and purity of the ingredients. Use terms like “100% pure,” “all-natural,” “sourced with care,” “free from synthetics.”
• •Maintain an Educated & Caring Voice: Combine factual information about oils and their benefits (showcasing expertise) with empathetic language that acknowledges customer needs and wellness goals (e.g., “We understand the journey to healthy skin…”).
• •Show, Don't Just Tell, Quality: Instead of only stating “high quality,” briefly mention elements that support this, such as “Certified Aromatherapist on staff,” “sourced from reputable distillers,” or “small batch.”
• •Be Consistent Across Platforms (and Revitalize Inactive Ones): Ensure the tone used on the website, blog, and all social media channels is harmonious. Crucially, develop a strategy to resume consistent, engaging activity on platforms like Facebook and Instagram to rebuild presence and project a current, active brand image. Pinterest activity is good but shouldn't be the sole active platform.
• •Incorporate Customer Voice & Community: Actively solicit and feature customer testimonials and stories (like the “B Success Stories” initiative). This reinforces trust and the caring aspect of the brand, allowing authentic experiences to echo the brand's values. Ensure messaging invites interaction and feedback.

Social Perception

Positive amongst direct customers, but limited wider visibility due to a social media hiatus. Potential for minor confusion due to references to coffee products. The social media inactivity may be perceived negatively.

Copy Examples

• •Headline: Experience Nature's Purest Touch for Your Skin. Body: Tired of harsh chemicals? B’Essential Oils offers 100% pure, natural solutions to soothe and support your skin's health. Discover the gentle power of [Specific Oil] for conditions like eczema and feel the B’Essential difference. Learn more on our blog! #BeEssential #NaturalSkincare #PureOils
• •Headline: Unlock Your Inner Calm with Aromatherapy. Body: In a hectic world, find your sanctuary. Our certified aromatherapist carefully selects and curates the finest essential oils like Lavender and Chamomile to help you relax, de-stress, and rejuvenate. Quality you can trust, for peace of mind you deserve. Explore our diffuser blends. #Aromatherapy #PureEssentialOils #SelfCare #BWell
• •Headline: Why Purity Matters in Your Essential Oils. Body: At B’Essential Oils, '100% Pure & Natural' isn't just a label, it's our promise. We source meticulously and ensure quality, so you receive the true therapeutic benefits nature intended. No fillers, no synthetics. Just pure goodness. What are you diffusing today? #EssentialOilEducation #QualityMatters #CanadianOwned #NaturalWellness
• •Headline: Your Questions Answered: Essential Oils for [Specific Concern, e.g., Sleep]. Body: Wondering how essential oils can help improve your sleep? Our latest blog post, written with insights from our certified aromatherapist, dives into the best oils and application methods for a restful night. Trust B’Essential for credible information and premium oils. Sweet dreams start here. #BeInformed #EssentialOilTips #SleepSupport #PureLiving
• •Headline: From Our Community: Real Stories, Real Relief. Body: "I've struggled with [skin issue] for years, and B'Essential's [Product Name] has been a game-changer!" - [Customer Initial]. We're so grateful to hear how our pure essential oils are making a difference. Share your #BSuccessStory with us! We're committed to helping you be you, essentially. #CustomerLove #Testimonial #NaturalHealing #EczemaRelief