Brand Tone

Aspiring & Empowering, Informative & Caring, Positive & Bright

Brand Values

• •Confidence
• •Natural Beauty
• •Quality & Efficacy
• •Ethical Practices
• •Accessibility/Value

Best Practices

• •Focus on how the products help users feel good about themselves rather than just highlighting flaws.
• •Be Authentic and Transparent: When discussing ingredients (like 'vegan' and 'cruelty-free') and benefits ('Backed by Science'), provide accessible information.
• •Use Consistent Language and Visuals: Ensure that the language style, keywords (like 'glow,' 'confidence,' 'natural beauty'), and visual aesthetics across the website, social media, and marketing materials are harmonious and reinforce the established brand tone and values.
• •Highlight the feeling of confidence and natural beauty.
• •Emphasize the high-quality and ethical aspects of the brand.

Social Perception

Generally Positive (where visible). The 'vegan' and 'cruelty-free' claims appeal to a growing conscious consumer base.

Copy Examples

• •At Sparklyn, we believe in the power of high-quality, vegan ingredients backed by science.
• •Empowering individuals to embrace their natural beauty with confidence.
• •Crafting high-quality, vegan, and cruelty-free skincare solutions that nourish, rejuvenate, and transform your skin.
• •Backed by Science, Perfected for You.
• •It's not just about how you look, but how you feel.