Brand Tone

whimsical, playful, and encouraging

Brand Values

• •Celebration of Culture and Diversity
• •Preservation of Childhood Wonder
• •Imaginative Play
• •Comfort and Love
• •Positive Habit Building and Cultural Appreciation
• •Empowerment

Best Practices

• •Embrace Whimsy: Use playful language, exclamation points, and enthusiastic descriptions. Words like 'magical,' 'wonder,' 'sparkle,' and 'adventure' fit well.
• •Stay Positive and Encouraging: Focus on empowerment, dreams, love, and boldness. Avoid negative or overly serious language.
• •Highlight Cultural Celebration: Consistently weave in the message of celebrating diversity and different cultures in a joyful and accessible way.
• •Speak Directly to Parents and Children (Appropriately): While marketing to parents, use language that also resonates with the joy and imagination of childhood.
• •Be Inclusive in Visuals and Language: Ensure that all marketing materials reflect the diversity the brand champions.

Social Perception

Culturally conscious and inclusive, child-focused and playful, positive and uplifting

Copy Examples

• •Unlock a world of wonder! ✨ Our Berry Cultured toys are designed to celebrate every child's unique sparkle and the vibrant cultures that make our world beautiful. Let's play, dream, and grow together! #BerryCultured #ImaginativePlay #CulturalToys
• •Wrap your little one in a hug of comfort and culture. Our plush pals are more than just toys; they're storytellers, dream-sharers, and a reminder that being you is berry special! ❤️ #ComfortPlay #DiverseToys #ChildhoodWonder
• •From daily checklists to cultural celebrations, we believe in making every day an adventure! 🎉 Discover toys that inspire positive habits and a love for the amazing tapestry of traditions around us. #CelebrationPlay #BerryCulturedKids #LearnThroughPlay
• •Dream boldly, little one! Berry Cultured is here to fuel those big imaginations with whimsical toys that celebrate who you are and the incredible world you're a part of. Let's make playtime magical! 🌟 #EmpowerKids #CultureAndPlay #WhimsicalToys
• •Join the Berry Gang! We're on a mission to spread joy, unity, and a love for culture, one playful adventure at a time. Discover toys that are as unique and wonderful as your child! #BerryCulturedFamily #RepresentationMatters #PlaytimeAllTheTime