Brand Tone

Authoritative & Expert, Professional & Clinical, Educational & Informative, Reassuring & Trustworthy, Innovative & Advanced

Brand Values

• •Excellence & Quality
• •Innovation & Leadership
• •Integrity & Ethics
• •Patient-Centric Care
• •Expertise & Knowledge
• •Transparency

Best Practices

• •Prioritize Education and Information: Always aim to inform the reader, whether explaining a procedure, detailing the science, or setting realistic expectations. This reinforces expertise and builds trust.
• •Maintain Professional and Precise Language: Avoid overly casual slang or hype. Use medically accurate terminology where appropriate (and explain it clearly for a lay audience). This upholds the clinical and authoritative nature of the brand.
• •Emphasize Expertise and Innovation (Subtly): Weave in references to Dr. Bernstein's pioneering work, research, and the advanced technologies used, but do so in a way that focuses on patient benefit rather than just self-praise.
• •Showcase Results with Authenticity: Let before-and-after photos and patient testimonials speak to the quality of work. Frame these with copy that is hopeful and reassuring, focusing on the positive impact of the procedures.
• •Develop a Style Guide for All Communicators: Ensure that anyone writing for the brand (web designers, social media managers, staff responding to inquiries) understands and adheres to the established tone, key terminology, and brand values to ensure consistency across all touchpoints. This guide should include examples of on-brand and off-brand messaging.

Social Perception

Highly Respected Authority, Trusted Provider of High-Quality Results, Source of Reliable Information, Professional and State-of-the-Art Clinic, Dedicated to Patient Care

Copy Examples

• •Pioneering the art and science of hair restoration for over two decades. At Bernstein Medical, we combine unparalleled expertise with advanced techniques like FUE and FUT to deliver exceptionally natural and lasting results. Trust your transformation to the leaders who defined modern hair transplantation.
• •Witness the transformative power of meticulous artistry and scientific precision. This patient's journey showcases the natural density and refined hairline achievable through our bespoke FUE hair restoration. Learn more about achieving your own results – link in bio. #HairRestoration #BernsteinMedical #FUE #HairTransplantJourney #ExpertCare
• •Understanding Anagen, Catagen, Telogen: How the Hair Growth Cycle Impacts Your Restoration Strategy.
• •Our patients' confidence is our greatest reward. Hear directly from individuals who chose Bernstein Medical and rediscovered not just their hair, but a renewed sense of self. Their experiences underscore our commitment to excellence and compassionate care.
• •Q: What makes Bernstein Medical's approach to FUE different? A: Our FUE procedures are performed by highly skilled physicians utilizing advanced micro-instrumentation and guided by decades of research in follicular unit science. We prioritize minimizing transection and maximizing graft survival for optimal density and naturalness, a commitment that has set the standard in the field.