Brand Tone

Artisanal & Creative, Elegant & Refined, Personal & Passionate, Nature-inspired & Eco-conscious, Authentic & French

Brand Values

• •Artisanal Quality & Craftsmanship
• •Originality & Uniqueness
• •Sustainability & Respect for Nature
• •Elegance & Beauty
• •Connection to the Sea & French Heritage

Best Practices

• •Use Sensory & Evocative Language: Incorporate words that evoke the sea, nature, elegance, and the handmade process (e.g., "salty," "refined," "whisper," "hand-polished," "sun-kissed").
• •Highlight French Craftsmanship & Origin: Consistently mention "Handmade in France," "French Atlantic Coast," or specific French locations when relevant, to emphasize authenticity and heritage.
• •Emphasize Eco-Consciousness: Weave in terms like "eco-responsible," "upcycled," "giving shells a second life," and "respect for nature" to appeal to environmentally aware consumers.
• •Maintain a Personal yet Elegant Voice: Write as if Sandrine is speaking directly to the customer – warm, passionate, and proud of her creations, while ensuring the language remains sophisticated and aligns with the "chic" and "refined" aesthetic of the brand.
• •Showcase the Uniqueness and Artistry: Highlight how each piece is a unique work of art, transforming simple shells into elegant and refined creations.

Social Perception

Highly Positive: Customers express delight with the products, often highlighting their beauty, uniqueness, and the quality of craftsmanship. Seen as Unique & Artistic: Buyers perceive the items as special, often conversation pieces, and appreciate the creativity involved in transforming shells into art. Trusted & Appreciated for Service: Positive comments on quick order processing and the personal touch of the creator. Associated with Elegance and Seaside Charm: The products are seen as adding a refined, marine-inspired touch to decor and events.

Copy Examples

• •From our atelier on the French Atlantic coast, we create eco-responsible art and decor, inviting the serene elegance of the ocean into your life.
• •Discover our collection of luxury haute couture seashells and oysters from France, each piece handmade with passion and precision.
• •Sublimate your interior with our refined creations, handcrafted from treasures of nature sourced from the French coast.
• •Give a second life to the ocean's jewels with our eco-responsible creations, each a unique testament to French craftsmanship.
• •Experience the salty and refined world of Bernik France, where elegance meets sustainability in every hand-polished shell.