Brand Tone

Knowledgeable, Trustworthy, and Service-Oriented

Brand Values

• •Quality
• •Expertise & Knowledge
• •Customer Satisfaction
• •Heritage & Longevity
• •Reliability

Best Practices

• •Emphasize Expertise: Regularly share travel tips, packing guides, or insights into luggage materials and features. Use phrases like "Our experts recommend," "Travel-tested," "Built for..."
• •Reinforce Trust and Heritage: Subtly weave in the "Since 1927" and "family-owned" aspects where appropriate, especially when discussing quality and service.
• •Focus on Customer Benefit: Frame product features in terms of how they make travel easier, more secure, or more enjoyable for the customer. (e.g., " glide through the airport with ease" instead of just "smooth-rolling wheels").
• •Maintain a Helpful & Approachable Voice: Even when being authoritative, ensure the language is welcoming and supportive. Use clear, concise language, avoiding overly technical jargon unless explained.
• •Be Consistent Across All Channels: If social media is reactivated, ensure the tone used there matches the website and any in-store communications. This includes how customer inquiries or comments are addressed.

Social Perception

Established Retailer: Perceived as a long-standing, traditional luggage store that stocks high-quality brands.

Copy Examples

• •Website Banner/Homepage: "Journey with Confidence. Expertly selected luggage and travel gear since 1927. Bergman Luggage – Your trusted partner for every destination."
• •Social Media Post (if reactivated): "Planning your next adventure? Our travel experts are here to help you find the perfect luggage that meets your needs and lasts for miles. Visit us in-store or online! #TravelSmart #BergmanLuggage #QualityTravel"
• •Product Category Description (e.g., Carry-Ons): "Maximize your travel efficiency with our curated selection of carry-on luggage. From lightweight designs to durable hardshells, find expert-approved options to make your journey seamless. Travel smarter, not harder."
• •Email Subject Line (for a sale): "Travel Well for Less: Quality Luggage Savings Inside | Bergman Luggage"
• •"About Us" Snippet: "For nearly a century, Bergman Luggage has been dedicated to providing travelers with an exceptional selection of quality luggage and unparalleled expertise. We believe your journey begins with the right gear."