Brand Tone

Authoritative, sophisticated, and subtly assertive while acknowledging potential brand confusion

Brand Values

• •Quality
• •Craftsmanship
• •Style
• •Security
• •Innovation

Best Practices

• •Maintain consistent messaging across all channels.
• •Emphasize quality, craftsmanship, and style in all communications.
• •Highlight security features and benefits to build trust.
• •Avoid direct comparisons with unrelated 'Benelli' or 'Bintelli' brands to prevent confusion.
• •Incorporate relevant keywords naturally to improve search visibility without sacrificing brand voice.

Social Perception

A premium e-bike brand that is often confused with other brands with similar names. Copy needs to emphasize the unique attributes of the brand to make it easily identifiable.

Copy Examples

• •"Experience the Bintelli difference: superior e-bikes designed for unparalleled performance and reliability."
• •"Crafted with precision, Bintelli e-bikes offer a seamless blend of style and innovation."
• •"Secure your ride with Bintelli's advanced safety features – engineered for your peace of mind."
• •"Bintelli: Elevating the standard in electric mobility. Discover the future of riding."
• •"Navigate with confidence. Bintelli e-bikes: Where elegance meets enduring quality."