Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Reassuring and Trustworthy, Aspirational yet Attainable, Calm and Mindful

Brand Values

• •Quality
• •Happiness & Well-being
• •Customer Satisfaction
• •Sustainability & Environmental Responsibility
• •Community
• •Transparency
• •Accessibility/Ease

Best Practices

• •Always Anchor to "Happiness in Every Brew": Ensure all copy, whether for ads, social media, or website content, ultimately ties back to this core promise of joy and well-being through coffee.
• •Use Warm, Inclusive, and Positive Language: Opt for words that evoke comfort, delight, and a shared experience. Avoid overly technical jargon unless explaining a specific benefit (like roasting methods) in an accessible way.
• •Highlight Quality and Ritual: Continuously reinforce the premium nature of the beans and the idea of coffee as a special, mindful moment in the day, rather than just a caffeine fix.
• •Emphasize Sustainability and Ethics Clearly but Concisely: Integrate messages about eco-friendly practices and tree planting naturally, showcasing these as inherent brand values rather than afterthoughts.
• •Maintain a Helpful and Reassuring Voice: Especially when discussing subscriptions, delivery, or the satisfaction guarantee, use clear, straightforward, and customer-centric language that builds trust.

Social Perception

Positive Customer Feedback, Premium yet Accessible, Ethical Considerations, Confusion Risk (with Bene Brew Cafe at US Army base)

Copy Examples

• •Headline: Your Daily Dose of Happiness Starts Here. Body: At BeneBrew, we believe every cup of coffee should be a moment of joy. Discover our freshly roasted, specialty blends and single origins, sustainably sourced and delivered to your door. Find your perfect brew and taste the happiness. #BeneBrew #HappinessInEveryBrew
• •Headline: More Than Just Coffee. It's Your Morning Ritual, Perfected. Body: Transform your everyday routine into a moment to savour. BeneBrew offers premium, ethically sourced coffee that’s as good for the planet as it is for your soul. Plus, we plant a tree with every order! Explore our range. #SpecialtyCoffee #MindfulMoments #BeneBrewUK
• •Headline: Bad coffee? We don’t know her. Body: Say goodbye to mediocre mornings! Our 100% satisfaction guarantee means you’ll love BeneBrew from the first sip. If not, we’ll make it right. Take our coffee quiz today and discover your new favourite. #GreatCoffeeGuaranteed #BeneBrewDifference
• •Headline: Taste the World, One Cup at a Time. Body: From rich blends to exciting single origins, BeneBrew brings the finest coffees from around the globe straight to your kitchen. Freshly roasted for ultimate flavour. What will your next coffee adventure be? Shop now. #GlobalCoffee #FreshlyRoasted #BeneBrew
• •Headline: Brew Good, Do Good. Body: Enjoying exceptional coffee can also mean making a positive impact. With every BeneBrew order, you’re not just getting incredible taste – you’re helping us plant a tree. Sip sustainably. #EthicalCoffee #TreeForEveryOrder #BeneBrewValues