Brand Tone

Immersive & Thematic, Fan-Focused & Enthusiastic, Playful & Mysterious

Brand Values

• •Authenticity: Providing official merchandise that aligns with the game's lore and aesthetic.
• •Quality: Striving to offer well-made products that fans will appreciate, as suggested by positive reviews on some items.
• •Community Engagement: Fostering a connection with the fanbase through social media and by providing merchandise that allows fans to express their affinity for the Bendy universe.
• •Immersion: Extending the game world into tangible products, enhancing the fan experience.

Best Practices

• •Embrace the Lore: Consistently use language, imagery, and themes from the "Bendy and the Ink Machine" universe. Refer to characters, locations, and key phrases from the game.
• •Maintain a Hint of Mystery: Even in promotional copy, retain an element of the game's enigmatic and slightly unsettling atmosphere. Use evocative language that sparks curiosity.
• •Speak to the Fans: Acknowledge the dedicated fanbase. Use an inclusive tone that makes fans feel like they are part of an exclusive club or a shared secret.
• •Balance Dark with Playful: While the game has horror elements, Bendy himself is also a cartoon character. Reflect this duality by occasionally injecting a touch of dark humor or playful mischief into the copy.
• •Visual Consistency: Ensure that the copywriting is always paired with visuals (product images, website design, social media posts) that reinforce the vintage cartoon horror aesthetic. This synergy between text and visuals is crucial for brand consistency.

Social Perception

Positive: Many fans are enthusiastic about the merchandise, viewing it as collectible and a way to connect with the "Bendy" universe. They appreciate the unique designs and thematic elements. Mixed: Some customers have experienced issues with product quality (e.g., figure size, durability) or pricing. Critical (Historically): The parent company, Joey Drew Studios (Kindly Beast), has faced criticism in the past regarding its handling of fan content and business practices, which could indirectly affect the perception of the merchandise brand for some. The brand is strongly associated with the indie horror game "Bendy and the Ink Machine," which itself has a dedicated following but has also received criticism for bugs and gameplay issues.

Copy Examples

• •From the inky depths of Joey Drew Studios, straight to your collection. Own a piece of the mystery. Shop Bendymerch.com now... if you dare.
• •The Ink Demon is calling... and he's got new merch! Don't keep him waiting. Explore the latest arrivals at Bendymerch.com.
• •Dreams do come true... or do they? Wrap yourself in the chilling comfort of our new Bendy apparel. Perfect for every believer.
• •Look closer. Every stitch, every design, whispers a story from the studio. What secrets will your Bendy merch reveal? Discover more at Bendymerch.com.
• •Join the ink-stained legion. Gear up with official Bendy merchandise and show the world where your loyalty lies. The magic (and the madness) awaits at Bendymerch.com.