Brand Tone

The brand's tone is a blend of nostalgic, aspirational, and exclusive. Nostalgic, by frequently referencing the "Golden Era of baseball cards," evoking a sense of tradition with an adult-oriented twist. Aspirational, by associating itself with glamour, beautiful models, and exclusive Hollywood parties. Exclusive, through emphasis on "limited editions," "rare inserts," and a members-only "Collectors Club."

Brand Values

• •Collectibility and Scarcity
• •Celebration of Beauty
• •Nostalgic Fun
• •Community

Best Practices

• •Emphasize Scarcity and Exclusivity: Always use language that highlights the limited nature of the products. Phrases like "limited edition," "rare," "1-of-1," "exclusive," and "hard to find" should be staples in your copy to reinforce the value of collecting.
• •Lean into Nostalgia: Consistently reference the heritage of the brand and the classic hobby of card collecting. Connect the modern product to the "good old days" to evoke a sense of tradition and timelessness.
• •Use Aspirational and Glamorous Language: Describe the models and the brand with words that evoke a sense of beauty, glamour, and excitement. Frame the brand as a piece of a larger, aspirational lifestyle.
• •Speak the Collector's Language: Use hobby-specific terms like "chase cards," "base set," "inserts," and "grading." This shows that you understand and are a part of the collector community, building credibility and trust with your core audience.
• •Foster a Sense of Community: In social media captions and email newsletters, address your audience as a community of dedicated fans and collectors. Use inclusive language like "fellow collectors," "the Benchwarmer family," or "the club" to make them feel like insiders.

Social Perception

The social perception of Benchwarmer is largely divided into two camps. Within the niche community of collectors, Benchwarmer is a well-established and respected brand. Collectors are knowledgeable, actively trade and sell cards, and view it as a serious hobby. Outside of the collector community, perception is more varied, with some viewing the products as a novelty or being critical of the marketing approach, though the brand's longevity and multinational presence suggest a sustainable market.

Copy Examples

• •Headline: The Golden Era of Collecting is Back. But This Time, It's Got a Whole New Allure. Body: Remember the thrill of opening a fresh pack of cards, hoping for that one rare find? We’ve brought that feeling back. Benchwarmer combines the nostalgia of classic card collecting with the timeless appeal of stunning models. Start your collection today and own a piece of the legend.
• •Headline: More Than a Card. It's a Collector's Trophy. Body: Each Benchwarmer pack is a chance to discover something truly unique. From rare, 1-of-1 autographed cards to exclusive inserts containing a piece of a photo-shoot-worn outfit, our cards are designed for the serious collector. Are you ready to find your trophy?
• •Headline: Join the Club. Access the Exclusive. Body: The ultimate Benchwarmer experience awaits. As a member of our Collectors Club, you'll get exclusive monthly cards, access to limited-edition products, and even the chance to attend a private photo shoot. This isn't just collecting. This is the inner circle.
• •Headline: The Art of the Chase. The Thrill of the Find. Body: We know what drives you. It's the search for that one card that completes your set, the ultra-rare insert that nobody else has. We've been fueling that passion since 1992, creating beautifully crafted, limited-edition cards that are as rewarding to find as they are to own.
• •Headline: Benchwarmer: Where Nostalgia Meets Glamour. Body: Since 1992, we've been dedicated to one simple idea: trading cards should be fun. Inspired by the classic baseball cards of the past, we've created a world of collectible glamour that's celebrated by fans in over 25 countries. Discover the hobby that never goes out of style.