Brand Tone

Urban & Edgy, Contemporary & Fashion-Forward, Approachable & Community-Focused, Authentic & Real, Evolving & Innovative

Brand Values

• •Individuality & Self-Expression
• •Functionality & Comfort
• •Community Empowerment
• •Heritage & Authenticity
• •Sustainability (Emerging Value)
• •Quality at an Affordable Price

Best Practices

• •Develop a Clear Brand Voice Guide: Document the brand's personality, tone words (e.g., edgy, authentic, inclusive, energetic), and a "we are/we are not" list to ensure everyone writing for the brand is aligned.
• •Know Your Audience: Understand their language, aspirations, and what resonates with them. The copy should speak directly to the "city dwellers" and "makers of tomorrow" Bench targets.
• •Emphasize Core Values: Weave in themes of individuality, community, urban lifestyle, and emerging sustainability efforts naturally within the copy.
• •Stay True to Heritage, Embrace Evolution: Balance the brand's established roots in street culture with its modern, innovative, and increasingly sustainable direction.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, in email marketing, social media, and any advertising is harmonious and recognizably "Bench."

Social Perception

Established Streetwear Brand, Youthful Appeal, Good Value for Money, Varies by Region, Generally Positive Online

Copy Examples

• •Headline: Own the Streets. Your City, Your Bench. Body: From the concrete playgrounds that shaped us to the avenues you conquer today. Bench delivers authentic streetwear designed for your 24/7. #BenchLegacy #UrbanWear
• •Headline: More Than Just Threads. It's a Statement. Body: Rock your individuality. Our latest collection is built for the creators, the innovators, the next generation paving the way. Wear it loud. #BenchCommunity #StreetStyleEvolved
• •Headline: Engineered for Your Hustle. Designed for Your Life. Body: From dawn 'til dusk, our iconic hoodies and essential trackies move with you. Comfort, style, and the Bench attitude – all day, every day. #24HourLifestyle #BenchEssentials
• •Headline: The Original. Reimagined. Body: Inspired by our archives, crafted for tomorrow. Discover pieces that blend timeless Bench grit with fresh, sustainable style. #BenchHeritage #FutureStreetwear
• •Headline: Your Vibe. Your Wardrobe. Your Bench. Body: Don't just follow trends, set them. Find your fit, express your unique style, and join a community that’s always pushing forward. Shop the new collection now. #MyBench #Individuality