Brand Tone

Empowering & Reassuring, Informative & Educational, Accessible & Friendly, Results-Oriented & Confident

Brand Values

• •Efficacy & Quality
• •Natural-Leaning Ingredients/Safer Formulas
• •Customer Empowerment/DIY
• •Hair Health & Beauty
• •Versatility

Best Practices

• •Stay Empowering and Confident: Use language that makes the customer feel capable and assured of achieving great results (e.g., "Unlock your best hair," "Take control of your style," "Professional results, made easy by you").
• •Highlight Key Values Consistently: Always weave in mentions of "0% formaldehyde," "vegan options," "salt/sulfate/paraben-free" where relevant, and emphasize the "natural-leaning" or "hair-respectful" aspects of the formulas.
• •Focus on Solutions and Benefits, Not Just Features: Instead of just saying "contains keratin," explain *what keratin does* (e.g., "strengthens and smooths for a frizz-free finish"). Show the transformation.
• •Maintain an Informative yet Accessible Voice: Provide clear instructions and explanations, but avoid overly technical jargon. Keep the tone friendly and approachable, as if offering advice to a friend.
• •Use Visual Storytelling with Supporting Copy: Let before-and-after images and videos do much of the talking, with concise, benefit-driven captions that reinforce the brand's key messages of efficacy and achievable beauty. Encourage user-generated content to build authenticity and social proof.

Social Perception

Problem-Solver, Trusted for At-Home Treatments, Good Value/Alternative to Salon, Focus on Specific Results, Positive Feedback on Key Product Lines

Copy Examples

• •Headline: Unlock Salon-Smooth Hair at Home. Zero Formaldehyde, All Shine. Body: Tired of frizz? Dream of silky, manageable hair? Our [Product Name, e.g., Keratimask Brazilian Straightening kit] delivers professional results in your own bathroom. Vegan, 0% formaldehyde, and packed with nourishing keratin. Be your own stylist. #BeNaturalHair #HomeKeratin #SmoothSolution
• •Headline: Healthy Hair Starts with Smarter Choices. Body: Why compromise? Our BeNatural formulas are salt-free, sulfate-free, and paraben-free, giving your hair the pure care it deserves. Experience the difference natural-leaning ingredients make. What's your top hair goal? Tell us below! #BeNaturalEU #CleanHairCare #HealthyHairJourney
• •Headline: Before & After: See the BeNatural Transformation! Body: [Image/Video of dramatic before & after] Wow! ✨ [Customer Name/Influencer Tag] achieved these incredible, frizz-free results using our [Product Name, e.g., Effect BTX treatment]. Ready for your own hair story? Tap to shop! #HairTransformation #BeNaturalResults #FrizzFreeForever
• •Headline: Your Questions Answered: Can I Really Do a Keratin Treatment Myself? Body: Absolutely! Our BeNatural kits are designed for easy, safe at-home application. We provide everything you need, from step-by-step instructions to high-quality, gentle formulas. Get ready for unbelievably smooth, radiant hair. #DIYHair #KeratinAtHome #BeNaturalTips
• •Headline: More Than Just Straightening – It's Hair Revival. Body: Our treatments, like the popular Lisso Keratina, go beyond smoothing. They balance hydration, reduce frizz, and restore vitality to your hair fiber, leaving it incredibly soft and manageable. Give your hair the love it craves. #HairRevival #LissoKeratina #BeNaturalCare