Brand Tone

Inspirational, Encouraging, Organized, Supportive, and Aesthetically Pleasing

Brand Values

• •Organization
• •Inspiration & Motivation
• •Happiness & Well-being
• •Style & Aesthetics
• •Simplicity & Accessibility
• •Empowerment

Best Practices

• •Create a Brand Voice Guide: Document the Belyness tone (Inspirational, Encouraging, Organized, Supportive, Aesthetically Pleasing), key vocabulary, "do's and don'ts" for language, and emoji usage. Share this with anyone creating content.
• •Focus on Benefits, Not Just Features: Instead of just saying "Daily Layouts," explain how "Our daily layouts help you prioritize tasks so you can end your day feeling accomplished and stress-free."
• •Use "You" and "Your": Address the audience directly to make the copy feel personal and supportive (e.g., "Your dream life is just a plan away," "We're here to help you succeed").
• •Maintain Visual & Verbal Harmony: Ensure the aesthetic of the visuals (clean, stylish, inspiring) is consistently matched by the tone of the copy. An uplifting image should be paired with equally uplifting text.
• •Engage and Listen: Pay attention to how your audience communicates in comments and messages. Reflect their positive language and address their pain points in a supportive way, reinforcing that Belyness understands and is there to help. Regularly review content to ensure it aligns with the established tone.

Social Perception

The general perception of digital planning as a category is positive among its users, who value customization, portability, and the ability to reduce paper waste. Belyness's social media engagement (likes, comments on their posts) suggests a positive interaction with their immediate audience. The TikTok strategy of showing real-life use and benefits aims to build trust and relatability.

Copy Examples

• •Instagram Post (Image: Aesthetic flat lay of a tablet showing a Belyness planner, a cup of tea, and some cozy items): "Sundays are for planning & dreaming ✨☕️. Our Digital Self-Care Journal is here to help you map out a week of intention, mindfulness, and moments just for YOU. What's one self-care goal you're setting this week? Share below! #Belyness #DigitalPlanner #SelfCareSunday #PlanYourBestLife #OrganizedAndInspired"
• •TikTok Video Idea (Short, upbeat video showing quick flips through different planner sections, ending with a satisfied smile): "POV: You finally found a digital planner that's as ambitious & stylish as you are! 🚀 From goals to gratitude, Belyness has you covered. Link in bio to get yours! #DigitalPlanning #BelynessWorld #GoalGetter #ProductivityHacks #AestheticPlanner"
• •Facebook Ad Headline & Body: Headline: Stop Dreaming, Start Doing: Organize Your Life with Belyness! Body: Feeling overwhelmed? Our beautiful digital planners make it easy and enjoyable to manage your schedule, track your goals, and focus on what truly matters. Compatible with Goodnotes, Notability & more. Plan, achieve, repeat! Shop now for a more inspired tomorrow.
• •Email Snippet (Subject: Your Week, Beautifully Organized ✨): Hi [Customer Name], Ready to transform your to-do list from a source of stress to a roadmap for success? At Belyness, we believe planning should be inspiring. Our digital planners are designed to help you not just organize your days, but to craft a life you love, one page at a time. Discover your perfect planner today and start making space for more joy and achievement.
• •Website Pop-Up / Banner: Unlock Your Potential! Get 15% Off Your First Belyness Digital Planner & Start Designing Your Dream Life Today. ✨