Brand Tone

Elegant, Modern, Warm, Human-centric, Functional, Practical, Quality-conscious, Craft-oriented, Inspiring, Aspirational

Brand Values

• •Craftsmanship & Quality
• •Design & Functionality
• •Customer-centricity
• •Sustainability & Responsibility
• •Heritage & Polish Origin
• •Harmony & Well-being

Best Practices

• •Emphasize "The Human Touch": Consistently weave in language that speaks to the care, passion, and craftsmanship behind each piece. Use storytelling to highlight the artisans or the design philosophy.
• •Balance Elegance with Practicality: Ensure that copy highlights both the sophisticated design and the functional benefits (e.g., modularity, storage, comfort) of the furniture.
• •Maintain a Warm and Inspiring Voice: Address the audience in a welcoming and approachable manner. Offer helpful advice and inspiration for creating their ideal living spaces, positioning Beluro as a partner in their design journey.
• •Highlight Quality and Polish Heritage: Proudly mention the "handcrafted in Poland" aspect and the commitment to high-quality, responsibly sourced materials. This reinforces trust and a premium feel.
• •Be Visually Consistent: Ensure that the language used in captions and descriptions always complements the modern, clean, and warm aesthetic of the brand's photography and videography. The tone should feel like a natural extension of the visuals.

Social Perception

Beluro is perceived as a provider of stylish, high-quality, and functional furniture. The Polish origin and handcrafted aspect are seen positively. The brand is viewed as modern and in tune with contemporary design trends. There's an appreciation for the practical solutions offered, such as smart storage. The ability to customize and visualize products (e.g., through an AR app) is likely seen as a positive, modern approach.

Copy Examples

• •Headline: Your Home, Reimagined. Body: Discover Beluro's handcrafted furniture, where modern design meets timeless Polish craftsmanship. Create a space that’s not just beautiful, but beautifully functional. #BeluroHome #ModernLiving
• •Headline: The Soul of Your Space. Body: At Beluro, we believe in 'The Human Touch.' Our furniture is designed to bring warmth, harmony, and lasting quality to the heart of your home. Explore pieces made with passion, just for you. #HandcraftedFurniture #PolishDesign
• •Headline: Smart Design, Effortless Elegance. Body: From clever storage solutions to customizable sofas, Beluro furniture adapts to your life. Experience the perfect blend of practicality and sophisticated style, responsibly made. #FunctionalElegance #SustainableHome
• •Headline: More Than Furniture, It's a Feeling. Body: Imagine a home where every detail inspires calm and connection. Beluro’s ecologically crafted pieces are designed to do just that. Feel the difference quality craftsmanship makes. #HomeSanctuary #BeluroCrafted
• •Headline: See it, Love it, Live it. Body: Unsure how our modern designs will fit your vision? Try our AR app to virtually place Beluro furniture in your room! Designing your dream home has never been easier or more inspiring. #BeluroAR #InteriorDesignMadeEasy