Brand Tone

Warm, Friendly, Inspiring, Aspirational, Caring, Trustworthy, Conscious, Responsible, Playful (in context)

Brand Values

• •Quality
• •Sustainability & Ethics
• •Design & Aesthetics
• •Family & Community
• •Exclusivity & Curation
• •Customer Care

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., warm, inspiring, conscious, slightly playful) with examples of do's and don'ts. Share this with anyone creating content.
• •Prioritize Value-Driven Language: Consistently weave in terms related to your core values like "sustainable," "eco-friendly," "high-quality," "fair-trade," "handpicked," and "family-run" where appropriate and authentic.
• •Speak to Your Audience's Aspirations: Address parents who are looking for more than just products – they're seeking quality, safety, style, and a brand that aligns with their values. Use language that resonates with these desires (e.g., "create beautiful memories," "invest in their future," "conscious choices").
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic of the brand. The clean, stylish, and warm visuals should be complemented by copy that feels equally considered and inviting.
• •Review and Refine: Regularly review your website copy, social media posts, and marketing materials to ensure consistency. Get feedback and be open to refining your messaging as the brand evolves, always checking back against your core values and desired tone.

Social Perception

Positive Reputation, Trusted Source for Conscious Parents, Go-To for Stylish Children's Goods, Seen as a Caring Brand

Copy Examples

• •✨ Dreamy nursery update! ✨ Our new organic cotton canopy has arrived, ready to create the coziest nook for your little one. Crafted with love, fair-trade certified, and oh-so-soft. Because beautiful spaces and happy futures go hand-in-hand. #BelugaKids #NurseryInspo #OrganicBaby #SustainableStyle #SmallBusinessLove
• •More than just a toy, it’s a conscious choice. At Beluga Kids, we curate heirloom-quality, eco-friendly toys that spark imagination and are kind to our planet. Explore our collection of sustainably sourced playthings – designed for joy, built to last. Shop now and invest in a brighter future for your child. [Link] #BelugaKidsValues #EcoFriendlyToys #PlaySustainably #EthicalShopping #SwissMadeQuality
• •From our family to yours, we believe in the magic of childhood. That’s why Franziska, our founder and a mum herself, handpicks every item in our store. We seek out unique, beautifully designed pieces from artisans who share our commitment to quality and fair practices. Discover treasures that tell a story. [Link to 'New Arrivals'] #FamilyStore #CuratedForKids #BelugaKidsStory #ConsciousParenting
• •Let their imagination take flight with our charming wooden stacking toy! Handcrafted from sustainably harvested European beechwood and painted with non-toxic, water-based paints, it’s a timeless piece designed for hours of safe, creative play. Supports fine motor skills and a love for natural materials. Dimensions: WxHxD. Suitable for ages 12m+. #HeirloomToy #NaturalPlay #BelugaKidsPlay #NonToxicKids
• •Discover Exclusive Collections. Sustainably Made. Beautifully Designed. Welcome to Beluga Kids – where quality meets conscious living for your little ones. Enjoy free Swiss shipping on orders over CHF 100. #BelugaKidsShop #SwissKidsFashion #EcoDecor