Brand Tone

warm, artisanal, and aspirational

Brand Values

• •Craftsmanship & Quality
• •Connection & Celebration
• •Artistry & Aesthetics
• •Personalization & Thoughtfulness
• •Natural & Sustainable (implied)

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (warm, artisanal, aspirational), including specific vocabulary to use and avoid, sentence structure preferences, and the overall feeling you want to evoke.
• •Focus on Storytelling: Share the stories behind the craftsmanship, the inspiration for designs, or how customers are using the boards to create memories. This reinforces the emotional connection.
• •Use Evocative and Sensory Language: Describe the texture of the wood, the beauty of the grain, and the joy of sharing food with loved ones. Appeal to sight, touch, and emotion.
• •Maintain Visual-Verbal Harmony: Ensure the tone of your copy perfectly complements the high-quality, aesthetic imagery used on your website and social media. The words should enhance what the visuals convey.
• •Engage Authentically: When responding to comments or messages, maintain the warm and approachable tone. Personalize interactions where possible, reinforcing the "beloved" aspect of the brand.

Social Perception

Customers generally express appreciation for the beauty, quality, and craftsmanship of the boards. They are often highlighted as excellent gifts and beautiful additions to home entertaining.

Copy Examples

• •Instagram Post (Image: Beautifully arranged charcuterie board): Crafted by hand, shared from the heart. ✨ Our [Product Name] board isn't just a serving piece; it's the centerpiece of your cherished moments. Who are you inviting over next? #BelovedBoards #ArtisanMade #EntertainingInStyle #CharcuterieLove #MakingMemories
• •Website Product Description (For a personalized cutting board): More than just a cutting board, it's a story waiting to be told. Engrave a family name, a special date, or a heartfelt message onto our sustainably sourced [Wood Type] board. The perfect heirloom gift, designed to be treasured for generations. Create your own tradition with Beloved Boards.
• •Facebook Ad (Carousel showcasing different board styles): Find the perfect canvas for your culinary creations. From rustic charm to modern elegance, each Beloved Board is handcrafted with passion and precision. Swipe to discover your next favorite piece for gifting or gathering. Shop now and elevate your hosting game!
• •Email Newsletter Subject Line: Gather 'Round: Inspiring Ideas for Your Next Beloved Moment (Email Body Snippet): At Beloved Boards, we believe the best memories are made around the table. Discover new ways to delight your guests and add a touch of handcrafted elegance to every occasion...
• •Pinterest Pin Description (Image: A board used as home décor): Beyond the kitchen: Our handcrafted wooden boards bring natural warmth and artisanal beauty to any corner of your home. Style it your way. ✨ #BelovedBoards #HomeDecor #ArtisanHome #NaturalElegance #WoodDecor