Brand Tone

Personal and Sincere, Empowering and Supportive, Community-Oriented, Aspiring and Determined

Brand Values

• •Diversity, Equity, and Inclusion
• •Empowerment and Social Responsibility
• •Exceptional Quality and Craftsmanship
• •Customer Connection and Loyalty
• •Confidence and Beauty for All Women
• •Continuous Improvement
• •Hispanic Heritage

Best Practices

• •Embrace the Founder's Voice: Continuously draw inspiration from Ayriliz Martínez's personal story, her motivations (motherhood, entrepreneurship, military background, Hispanic heritage), and her stated passion for empowering women.
• •Lead with Values: Ensure that the core values (Diversity, Empowerment, Quality, Customer Connection, Confidence) are not just listed but are actively woven into the narrative of product descriptions, social media updates, and all customer communications.
• •Showcase Community Engagement: Highlight collaborations with local businesses and feature customer testimonials and user-generated content to reinforce the community-oriented aspect of the brand.
• •Encourage interaction and sharing, reinforcing the idea that Bellissima by Ari is more than a transaction.
• •Use "Warmly," or similar closings in direct communications where appropriate, echoing the founder.

Social Perception

A brand perceived as genuine, empowering, community-focused, and dedicated to quality and customer satisfaction, deeply rooted in the founder's personal story and values.

Copy Examples

• •"From a dream in Italy to your closet: Bellissima by Ari is more than clothing, it's a celebration of your unique beauty. Founded by a U.S. Army Veteran and inspired by her daughter, we're here to empower you to feel confident and radiant. Welcome to our family!"
• •"New arrivals just dropped! ✨ Get ready to turn heads in our latest collection designed to celebrate every woman's individuality. Shop now and discover styles that speak to your soul. #StyleAndSubstance #BellissimaQuality"
• •"Behind every stitch is a story of passion and resilience. Meet Ayriliz, the heart and soul of Bellissima by Ari. A veteran, a mother, and a dreamer, she's built this brand to empower women like you. Join our journey! #BellissimaJourney #WomenSupportingWomen #FashionWithHeart"
• •"We're more than just a store; we're a community. We love seeing you shine in Bellissima by Ari! Tag us in your photos and share your style. Let's inspire each other! #BellissimaBabe #CommunityLove"
• •"Your confidence is our mission. At Bellissima by Ari, we believe every woman deserves to feel beautiful and empowered. That's why we're committed to providing exceptional quality, inclusive styles, and personalized service. Because you deserve nothing less."