Brand Tone

Enthusiastic and Passionate, Friendly and Approachable, Trendy and Youthful, Helpful and Informative, Aspirational yet Attainable

Brand Values

• •Accessibility
• •Authenticity/Trust
• •Community Engagement
• •Trend-Consciousness
• •Customer Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., enthusiastic, friendly, youthful), including do's and don'ts for language, common phrases, and even emoji usage. Share this with everyone who creates content.
• •Know Your Audience Deeply: Continuously research and understand your target audience's language, preferences, and communication styles on different platforms. The tone should resonate with them authentically.
• •Be Consistent Across All Channels: While the format may change (e.g., TikTok vs. Email), the core personality and tone of the brand should remain recognizable. Adapt the style, not the essence.
• •Train Your Team: Ensure that everyone involved in customer communication, from social media managers to customer service reps, understands and can effectively implement the brand's tone of voice.
• •Review and Evolve: Regularly audit your content to check for tonal consistency. As the brand evolves and audience preferences change, be open to refining your tone of voice to stay relevant and engaging.

Social Perception

Popular among young, beauty-conscious consumers in Colombia, Seen as a source for a wide variety of beauty products, Perceived as current and in-the-know, Engagement is high, especially on Instagram and TikTok, Concerns about specific operational aspects like shipping can arise, as seen in their review of a third-party app, but direct widespread customer complaints about Belleza Frenesí itself were not prominent in the general searches.

Copy Examples

• •¡Frenesí de color! 💖✨ ¡NUEVO INGRESO que te robará el aliento! Desliza para ver estos swatches y prepárate para enamorarte. 😉 ¿Cuál es tu fav? ¡Cuéntanos en los comentarios! 👇 #BellezaFrenesi #NuevoLanzamiento #MaquillajeColombia #AmoElMaquillaje #BeautyLover
• •Transforma tu look de día a noche en 60 segundos! ☀️🌙 Mira este truquito FÁCIL con nuestra paleta estrella. ¡Inténtalo y etiquétanos! #BellezaFrenesiHack #MakeUpTutorial #TikTokBelleza #RapidoYFabuloso #BeautyTips
• •¡Tu momento de brillar es AHORA! ✨ Disfruta de un 20% OFF en toda la línea de skincare. ¡Dale a tu piel el amor que se merece! ENVÍOS A TODA COLOMBIA. 🇨🇴 (Link en bio)
• •¡Nos encanta ver cómo usan sus productos #BellezaFrenesi! 😍 Miren este look increíble creado por @[UserTag]. ¡Simplemente ESPECTACULAR! Gracias por compartir tu talento con nuestra comunidad. ✨ #ComunidadFrenesi #MakeupInsporation #BellezaReal #ClientaFeliz
• •🤫 Secretos de Belleza + Sorpresas ¡Solo para ti, Frenesí Lover!