Brand Tone

Friendly and Enthusiastic, Playful and Fun, Generous and Appreciative, Personal and Relatable

Brand Values

• •Love for Beauty/Aesthetics ("Pretty Things")
• •Value for Money & Affordability
• •Convenience
• •Quality
• •Customer Happiness and Generosity
• •Fun and Excitement

Best Practices

• •Embrace "Gorgeous" and "Lovelies": Consistently use friendly, endearing terms like "Gorgeous," "Lovelies," or "Beauties" when addressing the audience to maintain that personal, welcoming feel.
• •Highlight Fun, Generosity, and "Extras": Always weave in the excitement of "scoops," free gifts, and the "extra something" customers can expect. This reinforces the brand's playful and generous nature.
• •Keep it Enthusiastic and Positive: Use exclamation points appropriately, vibrant adjectives (sparkly, dazzling, adorable, stunning), and an overall upbeat, happy tone in all communications.
• •Channel Belle's Voice: When appropriate, infuse copy with the founder's personal touch and passion for "pretty things," convenience, and value, making the brand feel more relatable and authentic.
• •Focus on the Joyful Outcome: Emphasize how the products make customers feel – beautiful, confident, happy, and like they've gotten a special treat. Connect the nails to the positive emotions they bring.

Social Perception

Positive and Appreciative, Generous, Fun and Engaging, Good Value, Trustworthy

Copy Examples

• •Instagram Post (Image: Flat lay of colorful, glittery press-on nails with cute charms): Hey Gorgeous! ✨ Ready to sprinkle some extra sparkle onto your week? Our latest collection of pretty press-ons just dropped, and they're packed with all the fun and glam you deserve! Treat yourself – because life’s too short for boring nails! 😉 #BelleRoseNails #PressOnPretty #NailGlam #NewCollection
• •TikTok Video Teaser (Fast-paced clips of hands excitedly opening a "Nail Scoop" box overflowing with nails and cute accessories): OMG! 😱 You HAVE to see what’s inside this MEGA Nail Scoop! We went a little overboard with the goodies (as usual! 🤫). Who wants one?! 👇 Tag a friend who needs this level of nail happiness! #NailScoop #BelleRoseNails #ASMRpacking #SurpriseBox #PressOnHaul #PrettyThings
• •Website Banner (Promoting a sale): Get Ready to Dazzle, Lovelies! ✨ Our Sweet Treat Sale is ON! Stock up on your fave press-ons and snag some adorable freebies with every order. Because you deserve all the pretty things, without breaking the bank! Shop Now & Shine On!
• •Facebook Ad (Carousel showing diverse nail designs – from elegant to whimsical): Tired of salon prices & long appointments? 💅 Say hello to your new nail BFFs! Belle Rose Nails offers stunning, quality press-ons for a fraction of the cost and time. Easy to apply, gorgeous to wear! Find your perfect set (and a little extra surprise from us!) today. 😉 Shop link in bio! #BelleRoseNails #AffordableGlam #DIYNails #ConvenientBeauty
• •Email to Subscribers (Announcing new arrivals and a special offer): Hi Gorgeous! Belle here! 👋 I’m SO excited to share our brand new, hand-picked press-on designs with you – they are seriously CUTE! 😍 As a special thank you for being part of our amazing fam, enjoy [Special Offer, e.g., a free mystery gift] with your next order. Can't wait to see you sparkle! Love, Belle 💕 #BelleRosePretty #NewNails #VIPPerks