Brand Tone

Trustworthy & Established, Quality-Conscious & Value-Oriented, Elegant & Stylish, Authentically Brazilian, Approachable & Informative

Brand Values

• •Quality Craftsmanship
• •Durability & Longevity
• •Customer Health & Comfort
• •Heritage & Tradition
• •Value & Accessibility
• •Customer Satisfaction
• •Variety & Style

Best Practices

• •Emphasize Quality and Durability Consistently: Always highlight the thick 18K gold layering, handmade aspects (where applicable), durability, and the fact it’s made to last in product descriptions, social media posts, and ads.
• •Highlight Brazilian Heritage Authentically: Subtly weave in the Brazilian craftsmanship, imported from Brazil, or cultural inspirations where appropriate to reinforce authenticity, without overdoing it. This can be through language snippets (as seen on their Facebook) or storytelling.
• •Maintain a Tone of Accessible Elegance: Use clear, descriptive language that conveys sophistication and style, but remains approachable and not intimidating. Focus on how the jewelry makes the wearer feel (e.g., confident, beautiful, stylish).
• •Showcase Value Transparently: Clearly communicate the benefits (hypoallergenic, warranty, quality similar to solid gold) to justify the price point and reinforce the value proposition.
• •Be Consistent Across All Channels: Ensure that the language, visuals, and level of formality used on the website, Instagram, Facebook, and any customer communication (emails, messages) reflect the same core brand personality – trustworthy, quality-focused, and elegantly approachable.

Social Perception

Bella Joias is generally perceived as a reliable source for high-quality, durable, and beautiful Brazilian gold-layered jewelry. Customers likely appreciate the aesthetic appeal, the hypoallergenic nature of the products, and the value proposition of getting pieces that look like fine jewelry at a more accessible price. The long-standing family business aspect and Brazilian origin add to its authenticity and trustworthiness. The wholesale option also positions them as a key supplier for other jewelry resellers.

Copy Examples

• •Experience Enduring Elegance. Discover Bella Joias – Brazilian 18K Gold Layered Jewelry That Shines for a Lifetime. Indulge in the luxury of gold without compromise. Our handcrafted pieces feature a thick 18K gold layer, offering the brilliance and durability of solid gold. Hypoallergenic and designed to last. Explore the collection.
• •Thirty Years of Brazilian Craftsmanship, Adorning Your Today. Bella Joias: A family tradition of quality. Each piece is a testament to our heritage, meticulously crafted in Brazil and designed to bring timeless beauty to your everyday style. Hypoallergenic, durable, and undeniably Bella.
• •Shine Brighter, Worry Less. Hypoallergenic Brazilian Gold Jewelry. Sensitive skin? Love the look of gold? Bella Joias offers the perfect solution. Our stunning 18K gold layered jewelry is hypoallergenic and backed by a one-year warranty, so you can wear your favorite pieces with confidence and comfort.
• •Partner with Bella Joias: Stock Quality That Sells. Offer your customers the sought-after beauty and durability of authentic Brazilian 18K gold layered jewelry. With 30 years of expertise, Bella Joias provides exceptional quality, diverse styles, and dedicated support for our wholesale partners. Register for an account today!
• •The Secret to Affordable Luxury? It's Bella Joias. Why choose between quality and price? Bella Joias brings you the best of both worlds. Our signature Brazilian 18K gold layering ensures your jewelry looks and feels like solid gold, offering timeless style that’s made to last. Discover your new favorite piece.