Brand Tone

Friendly and Approachable, Inclusive, Quality-conscious, Service-oriented, Enthusiastic and Passionate, Understatedly Stylish

Brand Values

• •Customer Satisfaction
• •Inclusivity & Individuality
• •Quality
• •Variety and Choice
• •Adaptability

Best Practices

• •Embrace "Vertu þú sjálf, vertu Belladonna": Let the core message of individuality and being oneself guide all communication. Use welcoming and empowering language.
• •Prioritize Helpfulness: Whether it's product descriptions, social media replies, or email support, always aim to be informative, clear, and genuinely helpful, reflecting the "good service" value.
• •Showcase Variety & Inclusivity: Regularly feature a diverse range of products, styles, and, where appropriate, models or representations of different customers. Explicitly mention size ranges when relevant.
• •Speak the Customer's Language (Literally and Figuratively): Continue using Icelandic for the primary audience, infused with a warm, friendly, and slightly enthusiastic tone. Avoid overly technical jargon; keep it accessible.
• •Maintain Visual Consistency: Ensure that the visuals (photography, graphics) across all platforms align with the established aesthetic – stylish yet approachable, showcasing quality without being intimidating.

Social Perception

Trusted Local Retailer, Go-to for a Wide Range, Reliable Service, Community-Focused (local)

Copy Examples

• •✨ Feel beautiful, feel you! ✨ Our new collection of dresses has arrived, with stunning styles for every occasion and every body. From breezy day dresses to elegant evening wear, find your perfect fit and let your unique style shine. #BelladonnaIS #NewCollection #IcelandFashion #BeYourselfBeBelladonna #QualityStyle
• •Your style, your story. At Belladonna.is, we believe fashion is for everyone! 💕 Discover a curated selection of clothing, accessories, and home goods from trusted European brands. Quality you can feel, service you'll love. Shop online or visit us in Dalvegur! #VersluninBelladonna #IcelandShopping #FamilyFashion #PersonalService
• •Refresh Your Wardrobe! ☀️ Our seasonal sale is ON! Enjoy [X]% off selected items – the same great quality and style you love, now at even better prices. Don't miss out on finding your new favorite pieces! #BelladonnaSale #Iceland #FashionDeals
• •The Foundation of Great Style Starts Here.👚👖 Every great outfit needs perfect basics. Explore our range of high-quality tops, versatile trousers, and comfy leggings – designed for everyday comfort and endless styling possibilities. Because when your basics are this good, getting dressed is a joy! #BelladonnaBasics #WardrobeEssentials #QualityComfort
• •Meet your new go-to jacket! Crafted from [material] for lasting quality, this piece offers both style and practicality. Perfect for layering, its [specific feature, e.g., classic cut] makes it a timeless addition to any wardrobe. Dress it up or down – and always feel confidently you. Available in sizes [size range]. #StyleForEveryone #VersatileFashion #BelladonnaIS