Brand Tone

Friendly and Playful, Caring and Nurturing, Ethical and Conscious, Enthusiastic and Joyful

Brand Values

• •Cruelty-Free & Vegan
• •Everyday Luxury
• •Social Responsibility & Sustainability
• •Customer Happiness & Quality
• •Fun & Positivity
• •Kindness
• •Natural Leaning

Best Practices

• •Embrace Playful Language: Use light-hearted, fun, and sometimes whimsical words and phrases. Don't be afraid of cute puns or friendly exclamations (e.g., "ooh la la," "yay," "glow-getter").
• •Highlight "Everyday Luxury" Sensibly: Focus on the indulgent experience and quality ingredients but always tie it back to accessibility and treating oneself without guilt.
• •Lead with Ethics: Weave in the vegan, cruelty-free, and eco-friendly aspects naturally and frequently. Make it clear these are core to who you are, not just an afterthought.
• •Focus on the Feeling: Describe how the products make the customer feel – pampered, happy, refreshed, confident, good about their choices. Appeal to emotions.
• •Keep it Positive and Upbeat: Ensure all copy, even when addressing a problem (like dry skin), maintains an optimistic and solution-oriented perspective. The overall vibe should always be uplifting and joyful.

Social Perception

Ethically Sound, Delightful Products, Good Value for Money, Trustworthy and Approachable, A Feel-Good Brand

Copy Examples

• •Instagram Post (Showcasing a new body scrub): Scrub-a-dub-dub, say hello to happy tubs! ✨ Our NEW [Product Name] scrub is here to buff away blahs and bring on the bliss! Packed with [Key Ingredient 1] & [Key Ingredient 2], and always 100% vegan & cruelty-free. Get ready to glow, gorgeous! #BellaAndBear #EverydayLuxury #VeganBeauty #NewProductLove #CuteAndKind
• •Product Description (Website - for a body butter): Cocoons your skin in a cloud of dreamy moisture! Our Love Flutter Body Butter isn't just a treat for your skin; it's a daily dose of 'me-time' magic. Rich, creamy, and smells like a sweet escape, it leaves your skin feeling petal-soft and oh-so-loved. Plus, it’s made with love, recycled packaging, and zero furry friends harmed. Go on, pamper yourself pretty! 😉
• •Email Subject Line (Promoting a sale): Psst! Your Daily Dose of Luxury Just Got Cuter (and Cheaper!) 💖
• •TikTok Video Concept (Short, upbeat video): (Scene: Quick cuts of colorful products, someone happily using a whipped soap, text overlays like "Vegan Vibes!", "Smells AMAZING!", "Kind to Skin & Animals!") Voiceover/Caption: Level up your shower game! 🚿✨ Bella and Bear = everyday luxury that's actually fun (and good for the planet!). What's your fave? #BellaAndBearUS #CrueltyFree #VeganSkincare #BathTimeBliss #TreatYourself
• •Facebook Ad (Targeting ethically conscious consumers): Beauty that feels good, inside and out. 🌿 At Bella and Bear, we believe in kindness – to your skin, to animals, and to our planet. Discover our range of 100% vegan, cruelty-free bath and body treats, wrapped in recycled packaging. Because everyday luxury shouldn't cost the Earth. Shop now and join the Bear Club for happy perks! [Link]