Brand Tone

Friendly, Personal, and Sentimental

Brand Values

• •Personalization and Uniqueness
• •Meaningful Connections and Storytelling
• •Craftsmanship
• •Customer Satisfaction
• •Global Reach
• •Quality and Durability

Best Practices

• •Always Start with "You": Focus the copy on the customer, their story, their memories, and their desire for unique expression. Use language like "your unique story," "your go-to spot."
• •Embrace Warm and Welcoming Language: Continue using friendly greetings ("Hey there!") and inclusive phrases ("Let's make something awesome together!"). Avoid overly formal or technical jargon.
• •Highlight the Emotional Connection: Emphasize the sentimental value of the jewelry – how it represents memories, loved ones, and personal identity. Use words like "cherished," "heartfelt," "meaningful."
• •Showcase Craftsmanship and Personalization: Regularly remind customers that pieces are "handcrafted" and "customized," reinforcing the value of unique, specially made items.
• •Maintain Enthusiasm and Passion: Infuse copy with a sense of excitement about creating beautiful, personalized jewelry. Phrases that convey a love for the craft and for making customers happy will resonate with the established tone.

Social Perception

Platform for Unique Gifts, Positive Customer Experiences (from website), Mixed External Perception

Copy Examples

• •Facebook/Instagram Ad: Keep your cherished memories close. ✨ Our handcrafted, personalized necklaces are more than just jewelry – they're a wearable chapter of your unique story. Let's create something beautiful together! #BelbrenJewelry #PersonalizedGifts #TellYourStory
• •Product Description (for a custom name bracelet): Wear your heart on your sleeve, or perhaps, their name on your wrist! Our custom name bracelets are lovingly handcrafted to be as unique as the bond you share. A perfect, personal touch for yourself or a heartfelt gift that speaks volumes. What story will your Belbren piece tell?
• •Email Subject Line: Hey [Customer Name], Let's Make Your Jewelry Dreams Come True!
• •Website Banner: Belbren: Your Story, Beautifully Crafted. Discover personalized jewelry that’s all about you.
• •Tweet: Looking for a gift that truly means something? At Belbren, we help you design personalized jewelry that captures precious moments and unique stories. Let's make magic! #CustomJewelry #MeaningfulGifts #HandmadeWithLove