Brand Tone

Passionate and Experienced, Community-Focused and Supportive, Innovative and Forward-Looking, Professional (in business contexts), Engaging and Energetic (on platforms like TikTok and Twitter)

Brand Values

• •Legacy and Experience
• •Talent Development and Opportunity
• •Innovation
• •Community Building
• •Sustainability
• •Quality and Reliability
• •Passion for Esports

Best Practices

• •Anchor in Legacy, Aim for the Future: Always balance the brand's rich history with its forward-thinking ambitions. Use storytelling to connect past achievements with current offerings and future goals.
• •Speak the Gamer's Language Authentically: Use terminology and references that resonate with the esports community, but avoid forced slang or outdated memes. Authenticity is key.
• •Segment Tone by Platform, Unify by Values: While the tone can be more casual on TikTok and more professional on LinkedIn, the core values of passion, community, and innovation should subtly underpin all communications.
• •Empower the Community: Frame copy around the gamer's journey and how Begrip supports their aspirations – whether through products, training, or community engagement. Focus on "you" and "we" to foster connection.
• •Highlight Expertise with Passion: When discussing products or esports strategies, convey deep knowledge and experience, but always infused with genuine enthusiasm for gaming. Avoid overly dry or purely technical language unless specifically required for a technical audience.

Social Perception

Historically Respected, Esports Organization and Retailer, Community Engager, Swedish-Centric with Global Ambitions, Mixed Awareness

Copy Examples

• •Forged in Esports. Perfected for Your Game. Begrip Gaming - Legacy Meets Performance.
• •Level up your stream, your skills, your passion! Join the Begrip family and let's conquer the next challenge together. What are you playing this weekend? #GoBegrip #EsportsCommunity
• •Experience the edge. Our curated selection of pro-grade gear, backed by Begrip's innovative spirit, ensures you're equipped for victory. Shop the future of gaming.
• •Since 2000, Begrip has been more than a name; it's a proving ground for champions. We don't just play the game, we build its future, one talent at a time.
• •GET READY! 🔥 The next Begrip Open is just around the corner! Epic plays, rising stars, and non-stop action. You don't want to miss this! #BegripOpen #Esports #Gaming