Brand Tone

Empathetic and Reassuring

Brand Values

• •Well-being and Comfort
• •Health and Safety
• •Eco-consciousness
• •Empowerment and Destigmatization
• •Authenticity

Best Practices

• •Use "You" and "We": Address the customer directly with "you" to make it personal and use "we" to represent the brand as a supportive team (e.g., "We designed this for you").
• •Focus on Feelings and Benefits: Instead of just listing technical features, describe the emotional and practical benefits. Use words like "serenity," "confidence," "softness," and "freedom."
• •Maintain a Supportive and Positive Vocabulary: Always frame menstruation in a positive or neutral light. Avoid terms with negative connotations. The goal is to normalize, not dramatize.
• •Be Transparent and Educational: When discussing materials or technology, explain *why* it matters in simple, clear terms (e.g., "We use Oeko-Tex certified fabric, which means it's guaranteed free of harmful substances for your skin").
• •Ensure Visuals Match the Tone: All imagery should be consistent with the empathetic and reassuring tone—soft lighting, natural poses, diverse and relatable models, and a clean aesthetic reinforce the brand's values of authenticity and well-being.

Social Perception

The brand strives to be perceived as a trustworthy, modern, and caring ally for women, building a community around self-care, health, and sustainability. However, due to a lack of external validation, current perception is limited to its direct audience, posing a challenge for broader public reputation and trust.

Copy Examples

• •Feel secure, all day long. Your period shouldn't be a source of stress. Our menstrual underwear is designed with an ultra-absorbent, certified Oeko-Tex core to give you up to 12 hours of gentle, leak-free protection. Embrace total peace of mind. #BeezhComfort #PeriodCare #Wellbeing
• •Your cycle, your comfort. The revolution for your period is here. Discover our ultra-soft and reliable menstrual underwear. A healthier choice for you, a kinder choice for the planet.
• •Three things you might not know about your cycle. Hi [Name], at Beezh, we believe that understanding your body is the first step towards wellness. Let's explore three fascinating facts about the menstrual cycle together. Because the more you know, the more empowered you are.
• •Tired of disposable protections? There's a softer way. Make the switch to Beezh menstrual underwear. Incredibly comfortable, easy to wash, and eco-friendly. Join the women who have chosen a more serene and sustainable period. Your body will thank you.
• •The "Serenity" High-Waisted Model. Designed for your heaviest days and for peaceful nights. The "Serenity" model combines maximum absorption with a delicate, non-compressive fit. Its certified fabric is gentle on your skin, preventing irritation and letting you forget you're even on your period.