Brand Tone

Nurturing & Caring, Ethical & Principled, Passionate & Sincere, Educational & Informative, Community-Oriented & Local, Hopeful & Resilient, Down-to-earth & Approachable

Brand Values

• •Ethical Practices
• •Sustainability & Ecology
• •Natural & Pure
• •Community & Education
• •Transparency & Honesty
• •Wellbeing
• •Quality & Craftsmanship

Best Practices

• •Always Lead with Values: Ensure every piece of copy, from a short tweet to a product description, reflects Bee Potion's core values of ethics, nature, community, and wellbeing.
• •Embrace Storytelling: Share the "why" behind Bee Potion. Katharine's journey, the community interest focus, the connection to Hastings, and the lives of the bees are powerful narratives.
• •Use Nurturing and Positive Language: Employ words that evoke care, gentleness, health, and the beauty of nature. Avoid overly technical or aggressive marketing jargon. Focus on benefits like "soothe," "nourish," "protect," "glow."
• •Be Transparent and Honest: Continue to share insights into the process, the sourcing, and even the challenges. This builds trust and authenticity, which aligns with the established tone.
• •Educate and Inspire: Use copy as an opportunity to gently educate the audience about bees, natural ingredients, sustainability, and wellbeing, inspiring them to make conscious choices. Maintain a hopeful and encouraging perspective.

Social Perception

Trusted & Gentle, Ethical & Purpose-Driven, High Quality & Natural, Authentic & Passionate, Community-Focused

Copy Examples

• •Instagram Post (Image: Close-up of a bee on a flower): Nurturing nature's hardest workers, so they can nurture your skin. 🌿 Our Hastings hives are more than just home to bees; they're the heart of our potions, buzzing with ethically sourced goodness. Every purchase helps us protect these incredible creatures and support our local ecology. #BeePotion #EthicalSkincare #SaveTheBees #SussexMade #NaturalWellbeing
• •Product Description (for Bee Pure Moisturiser): Gentle enough for the most sensitive souls, powerful enough to deeply nourish. Our Bee Pure Moisturiser is a heartfelt blend of Sussex beeswax, our own Hastings honey, and calming natural oils. Hand-poured in small batches, it’s our promise of pure, ethical care for your family's skin. Because we believe in tender nurturing, from our hives to your home. #BeePure #NaturalMoisturiser #SensitiveSkinFriendly #EthicallySourced #LowBeautyConsumption
• •Email Newsletter Snippet (Announcing a workshop): Connect with the wisdom of the hive! 🐝 Join Katharine for an inspiring afternoon at our woodland apiary. Discover the secrets of our bee guardians, learn about the journey from flower to potion, and support our mission to educate the next generation of nature lovers. Limited spots available for this unique wellbeing experience. #BeeWell #NatureEducation #CommunityLove #HastingsEvents #BeePotionJourney
• •Facebook Ad (Targeting eco-conscious consumers): Tired of compromising between effective skincare and your values? At Bee Potion, we don't think you should have to. We craft 100% natural, multi-purpose skincare that's kind to your skin and our planet. Made with love in Hastings, supporting bee conservation and local youth education. Discover skincare with a conscience. #BeeEthical #SustainableBeauty #PlasticFreeJourney #ShopLocalSussex #SkincareThatCares
• •Blog Post Title & Opening: Title: More Than Honey: Why Our Bees Mean the World to Us (And Our Skincare) Opening: Here at Bee Potion, the gentle hum of our bees is the soundtrack to our days. We're not just beekeepers; we see ourselves as bee guardians, passionately committed to their wellbeing and the delicate ecology they support. This dedication is at the very core of every potion we create, ensuring each jar is filled with nature's purest intentions...