Brand Tone

Professional, Knowledgeable, Reliable, Trustworthy, Customer-Focused, Supportive, Community-Oriented, Straightforward and Informative

Brand Values

• •Safety
• •Customer Service Excellence
• •Quality
• •Expertise and Knowledge
• •Integrity and Reliability
• •Family Values & Legacy
• •Adaptability and Growth

Best Practices

• •Prioritize Clarity and Directness: Safety information must be easy to understand. Avoid jargon where possible, or explain it clearly. The tone should be informative and straightforward.
• •Emphasize Expertise and Authority (Without Being Arrogant): Use language that conveys deep knowledge of products and safety standards. Back up claims with facts or references to regulations when appropriate. Maintain a helpful, guiding tone.
• •Reinforce Reliability and Trust: Consistently message the company's commitment to quality, durability, and customer well-being. Highlight years of experience and family-owned values to build a sense of dependability.
• •Maintain a Customer-Centric Approach: Address the customer's needs, challenges, and concerns. Use "you" and "your" to make the copy relatable. Focus on how Becker Safety solves their problems and contributes to their safety.
• •Be Professional but Approachable: While the subject matter is serious, the tone can still be approachable and supportive, reflecting the helpfulness of a family-run business interacting with its community and customers. Avoid overly casual or flippant language.

Social Perception

Dependable Supplier, Knowledgeable Resource, Customer-Oriented, Community-Focused (Local), Progressive

Copy Examples

• •Headline: Your Safety is Our Priority. Quality Gear, Expert Advice. Body: At Becker Safety and Supply, we're more than just a supplier; we're your partner in protection. With decades of experience and a commitment to quality, we provide the safety equipment and expertise you can trust to keep your team safe and compliant.
• •Headline: Don't Compromise on Safety. We Don't. Body: From the toughest job sites to specialized industrial needs, Becker Safety and Supply offers a comprehensive range of rigorously tested safety gear. Our family-owned business is built on a foundation of reliability and a deep understanding of your safety challenges.
• •Headline: Expert Solutions for a Safer Workplace. Body: Navigating safety regulations and finding the right PPE can be complex. The knowledgeable team at Becker Safety is here to help. We provide personalized service and tailored solutions to ensure you have the right protection, every time.
• •Headline: Built on Trust. Equipped for Safety. Body: Since 1999, Becker Safety and Supply has been dedicated to serving the hard-working individuals and industries that build our communities. We honor our founder's legacy by providing top-tier safety products and unwavering customer support. Your protection is our commitment.
• •Headline: Peace of Mind Starts with Proven Protection. Body: Invest in your team's well-being with safety solutions from Becker Safety and Supply. We stock a wide array of industry-leading brands and provide the expertise to guide your choices, ensuring optimal safety and operational readiness.