Brand Tone

Friendly, Enthusiastic, and Approachable

Brand Values

• •Authenticity
• •Accessibility
• •Customer Trust
• •Variety and Curation

Best Practices

• •Use an Enthusiastic and Positive Tone: Incorporate upbeat language and emojis (✨, 💖, 🌸, 😍) to maintain a friendly and excited voice. This aligns with the pleasure and self-care aspects of beauty products.
• •Emphasize Authenticity and Trust: Regularly include phrases like "productos 100% originales," "importados por nosotros," and "compra con confianza" to reinforce your core value and address potential customer concerns.
• •Speak Directly and Casually to the Customer: Use informal language like "tú," "tu piel," and "te va a encantar." Frame product benefits as direct solutions to their needs, creating a personal connection.
• •Highlight Accessibility and Convenience: Always mention key benefits like "envíos a todo México," payment options ("paga a quincenas," "Kueski Pay"), and the layaway system ("sistema de apartado") in promotional copy.
• •Stay Visually and Tonally Cohesive: Ensure that the playful, colorful, and "pink" aesthetic of the brand is reflected in the language. The copy should feel as vibrant and approachable as the visual identity on Instagram and TikTok.

Social Perception

Reliable and established importer of genuine beauty and lifestyle products, viewed as a trustworthy source for authentic K-beauty and other international items, with high credibility due to online and physical presence, and providing accessibility through flexible payment options.

Copy Examples

• •¡Tu piel va a amar esto! ✨ Dale la bienvenida al nuevo Sérum de Noni de Celimax. 🌿 Perfecto para calmar, desinflamar y dejar tu rostro súper radiante. ¿Lista para brillar? ¡Consíguelo ahora en beautypink.com.mx!
• •¡Corran porque vuelan! 💖 El aceite limpiador de ANUA que todas aman ESTÁ DE VUELTA. Dile adiós a los poros y hola a una piel de ensueño. ¡No te quedes sin el tuyo! Pídelo hoy y paga a quincenas.
• •Llamando a todos los Potterheads. ⚡️¡Vean estas bellezas de Harry Potter que nos llegaron! ✨ Perfectas para tu colección. Disponibles en nuestra tienda física y online. #harrypotter #beautypinkshy #potterhead #tiendaonline
• •¡ consiente tu piel! 🎀 Descubre nuestros best-sellers de skincare coreano y llévate tus favoritos. Productos 100% originales con envío a todo México. ¡Tu rutina glow-up empieza aquí!
• •💖 ¡Ofertas que enamoran! Hasta 30% OFF en tus marcas favoritas. 💖