Brand Tone

Professional and Empowering

Brand Values

• •Quality & Efficacy
• •Professionalism & Expertise
• •Empowerment & Success of Professionals
• •Ethical Practices
• •Customer Support & Community

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (Professional, Empowering, Supportive, Expert) with examples of preferred words, phrases to avoid, and an explanation of the desired feeling your copy should evoke.
• •Focus on "You" (The Professional): Address your audience (lash and brow artists) directly. Frame benefits around how your products and training will help *them* succeed, save time, or improve their skills and business (e.g., "improve your income, health and happiness in your business").
• •Balance Professionalism with Aspiration: While maintaining an expert stance with technical accuracy, infuse copy with encouraging and aspirational language that speaks to the goals and ambitions of beauty professionals.
• •Be Informative and Educational: Back up claims with facts, details about product ingredients or course content, and demonstrate expertise. This reinforces the "professional" aspect of your tone. Your blog is a good example of this.
• •Maintain Consistency Across All Channels: Ensure the tone is recognizable whether it's on the website, Instagram, Facebook, TikTok, or email communications. While the specific content style may vary (e.g., TikTok being more informal), the core brand voice should remain consistent. Regularly review content across platforms to ensure alignment.

Social Perception

Positive

Copy Examples

• •For a new lash adhesive: "Unlock flawless retention and elevate your artistry. Our new `[Adhesive Name]` delivers unparalleled bonding power and a seamless finish, empowering you to create breathtaking lash sets that last. Experience the Beauty KLC Professional difference."
• •For a training course promotion: "Ready to master the art of `[Specific Technique]` and transform your career? Our accredited training program, led by industry experts, provides the in-depth knowledge and hands-on skills you need to excel. Invest in your success with Beauty KLC Professional."
• •For a social media post showcasing a student's work: "Empowering talent, one lash at a time! ✨ We're incredibly proud to showcase the stunning work of `[Student's Instagram Handle]`, a recent graduate of our `[Course Name]` course. Ready to start your own success story? Link in bio to explore our training programs."
• •For a product bundle: "Streamline your services and achieve superior results with the Beauty KLC Professional `[Bundle Name]` Kit. Curated with our highest-quality, cruelty-free essentials, this kit empowers you to work smarter, not harder. Your clients will thank you."
• •Website 'About Us' snippet: "At Beauty KLC Professional, we're more than just a supplier; we're your partner in professional growth. Founded by lash artists for lash artists, we provide the premium products, expert training, and unwavering support you need to thrive in the dynamic beauty industry."