Brand Tone

Artistic & Passionate, Elegant & Timeless, Personal & Appreciative, Confident & Quality-Focused

Brand Values

• •Uniqueness & Individuality
• •Quality Craftsmanship
• •Customer Satisfaction & Service
• •Passion for Art & Design
• •Timeless Style

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., artistic, elegant, personal, confident), key messaging points, preferred vocabulary, and things to avoid. This ensures everyone writing for the brand is aligned.
• •Focus on Storytelling: Share the inspiration behind collections, the craftsmanship involved, or the unique properties of the gemstones used. This reinforces the artistic and passionate values.
• •Use Customer Language (Authentically): Incorporate phrases and sentiments from positive customer testimonials (with permission where appropriate) into marketing copy. This makes the brand relatable and reinforces the value it provides.
• •Highlight Uniqueness and Quality: Consistently emphasize the handmade nature, the quality of materials (gemstones, pearls), and the unique designs in all descriptions and posts.
• •Maintain a Personal and Appreciative Approach: Whether in social media replies, email newsletters, or website copy, maintain a warm, appreciative, and personal tone, making customers feel valued and understood. Respond to comments and messages thoughtfully.

Social Perception

Highly Positive, Trusted, Artistic & Unique, High Quality, Personal Connection

Copy Examples

• •Headline: Adorn Yourself with Artistry: Discover the Timeless Elegance of Beauty In Stone Jewelry. Body: Each piece in our collection is more than just jewelry; it's a handcrafted expression of passion and unique design. Find the treasure that tells your story.
• •Social Media Post: Where modern design meets timeless allure. ✨ Our latest collection features hand-selected gemstones, each with its own story, meticulously crafted just for you. Which piece speaks to your soul? #BeautyInStone #HandmadeJewelry #UniqueDesigns #GemstoneArt
• •Product Description (for a specific necklace): The 'Seraphina' Lariat: A whisper of elegance, a statement of grace. Hand-forged sterling silver cradles a luminous freshwater pearl, designed to drape beautifully and move with you. A 'Classic with a Twist,' perfect for elevating your everyday or adding a unique touch to special moments. Experience the art of Beauty In Stone.
• •Email Subject Line: A Personal Touch of Beauty, Crafted For You. Email Body Snippet: At Beauty In Stone, we believe jewelry should be as unique as the wearer. That's why Suzanne pours her heart into every creation, ensuring quality and artistry that you can feel. We're thrilled when our pieces resonate with your personal style, just like Linda C. shared: 'I am thrilled to find an artist that creates jewelry in my style.'
• •About Us Snippet: More than adornment, Beauty In Stone is a celebration of individuality. Suzanne McKinney, the heart and hands behind each piece, translates her passion for art, design, and the inherent beauty of natural stones into wearable art. We're dedicated to creating unique, timeless jewelry that you'll cherish for years to come, backed by service that makes you feel like part of our story.