Brand Tone

Empowering, Solution-Oriented, Direct, Benefit-Driven, Trendy, Engaging, Accessible, and Reassuring

Brand Values

• •Efficacy & Results
• •Convenience & Simplicity
• •Self-Confidence & Well-being
• •Modernity & Innovation

Best Practices

• •Stay True to "Glow Up": Always connect the copy back to the core promise of transformation, enhancement, and increased confidence. Use words like "reveal," "transform," "unlock," "radiant," "confident."
• •Emphasize Solutions & Benefits, Not Just Features: Focus on how the products solve a problem or make the customer's life easier and better. Instead of "durable bristles," say "glides through hair effortlessly for a pain-free experience."
• •Use an Empowering and Positive Voice: Frame messaging to make the customer feel capable and good about themselves. Avoid language that highlights flaws; instead, focus on achieving potential.
• •Adapt to the Platform, Maintain Core Tone: While TikTok copy might be more informal with slang and emojis than a website product description, the underlying tone of empowerment and delivering a "glow up" should remain consistent.
• •Incorporate Social Proof & Relatability: When possible, use testimonials or user-generated content style language (even in brand-created copy) to make the benefits feel more tangible and relatable. Phrases like "Your new beauty obsession" or "Join thousands glowing up with us."

Social Perception

The term "glow up" is highly popular and aspirational within online beauty communities, signifying a positive personal transformation. This general positive sentiment can be beneficial for the brand by association.

Copy Examples

• •Tired of irritating shaves and painful waxing? ✨ Reveal instantly smooth, glowing skin with our Magic Hair Eraser. Effortless, painless, and totally liberating. Your at-home glow-up secret is here! #BeautyGlowUp #SmoothSkin #HairRemovalHacks
• •Stop dreaming about salon blowouts. 💁‍♀️ Get the look EVERY DAY with our 5-in-1 Styling Brush! Dry, volumize, straighten, and curl like a pro. Your ultimate hair transformation tool. Ready for your best hair day, every day? #HairGoals #StyleLikeAPro #BeautyTech #GlowUp
• •Bad hair days? Cancelled. 🚫 Our Portable Cordless Straightener is your new BFF for sleek, stylish hair on the go. Perfect touch-ups anywhere, anytime. Slip it in your bag and glow up wherever life takes you! #GoodHairDay #PortableBeauty #StyleOnTheGo
• •Unlock your radiance with BeautyGlowUp.fr! ✨ From game-changing hair removal to pro styling tools, we bring you the secrets to effortless beauty and unstoppable confidence. It's not just beauty, it's your glow-up evolution. Shop now and get 15% off your first order with code GLOW15! #BeautyGlowUp #ConfidenceBoost #BeautyInnovation
• •(Upbeat trending audio) Quick cuts showing product use: Text Overlay 1: "Hair drama? 😫" Text Overlay 2: "Meet your solution! ✨" (Showcase product) Text Overlay 3: "Instant Glow Up! 😍" (Show results) Caption: "Life's too short for bad hair days! 😉 Our [Product Name] is here to save your style. Link in bio to shop the magic! #BeautyHack #ProblemSolved #TikTokMadeMeBuyIt #GlowUpChallenge @beautyglowup.fr"