Brand Tone

Relatable and Authentic, Inspirational and Empowering, Friendly and Approachable, Faith-Infused (Subtly)

Brand Values

• •Entrepreneurship & Empowerment
• •Organization & Productivity
• •Creativity & Self-Expression
• •Faith and Family
• •Authenticity

Best Practices

• •Know Your Core Audience Deeply: Understand their aspirations, challenges, language, and what resonates with them. Tailor your communication to speak directly to their needs and values.
• •Develop a "Brand Voice" Guide: Even if informal at first, outline key personality traits (e.g., supportive, authentic, faith-forward, practical), common phrases, and words to use or avoid. This ensures consistency across all platforms and materials.
• •Be Authentically You (Danielle): Let your genuine personality, experiences, and passion shine through. Authenticity builds trust and makes the brand relatable. Share stories, including the ups and downs.
• •Consistent Visuals and Language: Use similar color palettes, filter styles, and a consistent way of phrasing things across your website, social media, and products to reinforce brand identity.
• •Engage and Listen: Pay attention to how your audience responds to your content. Interact with comments and messages in your established brand voice. Use their feedback to refine your messaging and ensure it continues to connect.

Social Perception

Emerging Digital Entrepreneur, Lifestyle Influencer Aspects, Niche Community Appeal, Trust through Personal Connection

Copy Examples

• •Juggling entrepreneurship, family, and your dreams? 🙋‍♀️ Our new digital planner is designed by a fellow go-getter to help you conquer your to-do list with grace and finally find that 'I got this!' feeling. Let's make those big goals happen, together!
• •Ready to turn your passion into a thriving business but feeling a little lost in the 'how'? ✨ Join our Taste of Mastery Academy! I'm sharing all I've learned (the wins, the lessons, and the real talk) to help you build the biz you've always imagined. You don't have to do it alone!
• •Fueling up with coffee and tackling a new week! ☕️ This journey of building a business and raising a family is beautifully chaotic, and I wouldn't have it any other way. What's one small win you're celebrating today? Share below – let's cheer each other on! #WomenSupportingWomen #MompreneurLife #DanisTaste
• •Sip in style and stay inspired! 💖 Our 'She Believed She Could' tumbler is more than just a cup – it's a daily reminder of your strength and resilience. Perfect for your morning brew or hydrating on the go. Grab yours and keep shining!
• •Hey [Name], just wanted to pop into your inbox with a little encouragement this week! Remember why you started and know that every small step forward counts. P.S. We've just dropped some new journal prompts on the blog to help you reflect and refocus. Check them out when you need a moment for YOU!