Brand Tone

Caring, Reassuring, Practical & Trustworthy

Brand Values

• •Child Safety & Well-being
• •Customer Satisfaction
• •Trust & Reliability
• •Practical Solutions
• •Transparency

Best Practices

• •Prioritize clear and direct communication regarding product safety features.
• •Address common parental concerns with empathy and practical solutions.
• •Highlight guarantees and customer support to build trust and reliability.
• •Showcase the aesthetic appeal of products while emphasizing functionality.
• •Actively engage with customer feedback to address concerns and improve service.

Social Perception

A brand known for providing safe, reliable, and aesthetically pleasing baby products with excellent customer support.

Copy Examples

• •"Protégez Votre Petit Trésor" - Anti-lost bracelet description, emphasizing safety.
• •"Satisfait ou Remboursé" - Guarantee, reinforcing customer satisfaction.
• •"Support Client Français 7/7j" - Dedicated customer support, building trust.
• •"Secure and encrypted payments" - Highlighted site feature, ensuring secure transactions.
• •"Tracked Delivery" - Service detail, promoting transparency and reliability.