Brand Tone

Inspiring & Evocative, Personal & Sincere, Calm & Serene, Professional & Quality-Focused

Brand Values

• •Emotional Connection & Healing
• •Inspiration from Nature & Life
• •Authenticity & Craftsmanship
• •Transformation & Positive Energy
• •Lifelong Learning & Sharing

Best Practices

• •Develop a Brand Voice Guide: Document key descriptive words (e.g., serene, healing, intuitive, contemplative, vibrant, tranquil, restorative), sentence structures (e.g., gentle, flowing, reflective), and the overall emotional feeling the copy should evoke. Share this with anyone creating content.
• •Storytelling over Hard Selling: Focus on the inspiration, emotion, and transformative power behind each piece rather than just its features. Share the story of its creation or the feeling it aims to instill.
• •Use Evocative and Sensory Language: Employ words that appeal to feelings, sensations, and a sense of atmosphere. Terms like \"glowing feeling,\" \"soothing blues,\" \"foggy dreams,\" and \"oniric reflections\" are good examples found in her current copy.
• •Maintain Authenticity: Continue to share personal insights into the artistic process and inspirations. This builds trust and reinforces the genuine, heartfelt nature of the brand.
• •Consistency Across All Platforms: Ensure that the tone used on the website, Instagram, product descriptions, email communications, and any other touchpoints is harmonious and reflects the core values of healing, inspiration, and serenity.

Social Perception

Appreciation for Aesthetics and Emotional Resonance, Seen as a Genuine Artist, Provider of Quality Art, Source of Calm and Inspiration

Copy Examples

• •Website Banner/Social Media Ad: "Infuse Your Space with Serenity. Discover Beatrice Edney's abstract art – intuitive landscapes for the soul, crafted to bring healing and wonder into your home. Explore the collection today."
• •Product Description (for a new piece): "Immerse yourself in 'Whispers of Dawn,' an original watercolor where soft hues dance with subtle textures, capturing that fleeting moment of peace before the world awakes. Let this piece be your daily invitation to pause, reflect, and find tranquility."
• •Instagram Caption (for a work-in-progress): "Lost in the layers and the flow today. Each brushstroke feels like a conversation with memory and emotion, hoping to translate this inner landscape into something that resonates with you. What feelings does this emerging piece evoke for you? #intuitiveart #healingenergy #studiomoments"
• •Email Newsletter Snippet: "Dear Art Lover, This month, I've been exploring the vibrant dance of resilience through color and form. Discover new original works and limited edition prints designed to uplift your spirit and transform your environment into a sanctuary of positive energy. Find your piece of calm."
• •About Page Excerpt: "For me, art is a journey into the heart of emotion, a way to translate the unspoken into a visual language that heals and inspires. Each piece is an offering – a moment of contemplation, a spark of wonder, a breath of life for your sacred spaces."