Brand Tone

The brand's tone is predominantly introspective, soulful, and gentle. The language is emotional, expressive, warm, and welcoming, fostering a calm, meditative, and thoughtful engagement.

Brand Values

• •Healing through Art
• •Intuitive Expression
• •Authenticity and Vulnerability
• •Connection and Self-Discovery

Best Practices

• •Lead with Emotion: Start with the feeling or the story behind the art. Use words that evoke introspection, calm, and gentleness to align with the soulful tone.
• •Use "You-Centric" Language for Healing: When talking about the benefits of art or courses, frame it around the customer's experience. Phrases like "reconnect with yourself," "explore your inner landscape," and "a tool for your healing" make the value personal and direct.
• •Tell the Story of the Process: Share the "why" behind a collection or a specific piece. Mentioning that a painting was created during burnout or inspired by a vision makes the art more relatable and deepens its meaning for the buyer.
• •Emphasize Gentleness and Accessibility: For workshops and newsletters, use welcoming and non-intimidating language. Phrases like "gentle invitation," "no-pressure," and "creative play" remove barriers and encourage participation from those who may not consider themselves artists.
• •Maintain a Personal and Authentic Voice: Write as the artist. Use "I" and share personal anecdotes. Sign off with warmth ("Cheering on You, Beáta Bősze"). This maintains the intimate, one-on-one connection that defines the brand's perception.

Social Perception

Beata Bosze Art is perceived as a fine artist creating deeply personal and emotionally resonant work. She is seen as an intuitive painter exploring themes of freedom, joy, and hope, with a compelling narrative of an economist who followed a passionate calling into art. The brand is viewed as non-commercial in its primary motivation, focusing on the emotional and healing journey, fostering genuine, one-on-one connections with collectors.

Copy Examples

• •There are stories that live only in color and form. This piece, 'Whispers of the Dawn,' came from a place of quiet reflection, a conversation between the canvas and my subconscious. It’s a reminder to listen to the stillness within. May it bring a moment of peaceful pause to your day. #BeataBoszeArt #IntuitivePainting #ArtThatHeals #AbstractFigurative
• •Feeling disconnected? Your creativity is a doorway back to yourself. Join me in 'Paint Your Inner Garden,' a gentle course designed to help you explore your inner world through soulful creative play. No experience needed—just an open heart. Let's reconnect with your joy, one brushstroke at a time. [Link to course]
• •Dive into 'Blue Silence.' This collection is a meditative exploration of stillness, light, and the quiet strength we find when we dare to be still. Each painting is an echo of my own hypnotic journey into tranquility, a visual sanctuary from the noise of the world. Find the piece that speaks to your soul. [Shop the Collection]
• •A weekend invitation to reconnect... Hi [Name], I believe art is a form of healing we can all access. This Saturday, my Journaling Muse letter is about finding beauty in imperfection. I'll be sharing a simple prompt to help you express what words can't always say. I hope it brings a moment of creative peace to your weekend. With warmth, Beata.
• •Title: 'Fly Away With Me'. This piece was born from a search for that feeling of limitless freedom—like running through an open field at sunset. Created with layers of acrylic, soft pastels, and charcoal, it captures the reckless energy of hope and the pure joy of a moment without bounds. A reminder that your spirit is meant to soar.