Brand Tone

Caring & Pet-Centric, Handcrafted & Quality-Focused, Friendly & Approachable, Trustworthy & Reliable, Slightly Rustic & Homely

Brand Values

• •Pet Well-being
• •Quality Craftsmanship
• •Customer Satisfaction
• •Family & Passion
• •Customization & Personalization

Best Practices

• •Always Prioritize the Pet: Frame benefits and features around how they improve a pet's life, comfort, or health. Use endearing terms for pets consistently.
• •Highlight Craftsmanship & Quality: Use words like "handcrafted," "durable," "quality materials," and "made with care" to reinforce the product's value and the brand's commitment.
• •Maintain a Friendly, Personal Voice: Write as if you're talking to a fellow pet lover. Be approachable, helpful, and empathetic in all communications, especially customer service.
• •Showcase Customer Happiness: Regularly feature customer testimonials, photos, and positive reviews ("wags") to build trust and social proof, reinforcing the positive perception.
• •Emphasize the "Why": Remind the audience of the brand's origin story – a family business driven by a love for pets. This adds authenticity and strengthens the connection with customers who share similar values.

Social Perception

Highly Positive, Trusted Brand, Aesthetic Appeal, Solves a Problem

Copy Examples

• •Headline (Website/Social Media): Give Your Best Friend the Gift of Comfort. Handcrafted Elevated Feeders, Made with Love. 🐾
• •Product Description Snippet: Tired of messy mealtimes? Our sturdy, farmhouse-style feeders keep bowls in place and make dining a breeze for your furry family member. Plus, they look great in any home!
• •Instagram Caption: Meet [Pet's Name]! 😍 Looking absolutely regal with their new custom Bearwood Essentials feeder. We love seeing your happy pets – tag us in your photos! #BearwoodEssentials #HappyPets #CustomPetFeeder
• •About Us Snippet: From our family to yours – Bearwood Essentials started with a love for our own dogs and a passion for creating something special. We believe every pet deserves the best, and we’re here to help make mealtime a joy.
• •Facebook Ad Copy: Is your dog a messy eater or getting older? An elevated feeder can make a world of difference! ✨ Discover our range of beautifully crafted, durable feeders. Shop now and see why pet parents trust Bearwood Essentials!