Brand Tone

Friendly, Approachable, Enthusiastic, Passionate, Trendy, Youthful, Conscious, and Purpose-Driven

Brand Values

• •Sustainability: This is a core value, frequently mentioned in the mission to promote a circular fashion lifecycle and fight against fast fashion.
• •Uniqueness and Individuality: Offering one-off pieces that can't be found elsewhere.
• •Quality Curation: Carefully selecting pre-loved and deadstock items. The website mentions a "rigorous quality control process."
• •Customer Satisfaction: Aiming for a pleasant and easy sustainable shopping experience.
• •Family-Run Business: This aspect is highlighted in the "About Us" section, adding a layer of authenticity and trust.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of the brand's tone (e.g., friendly, enthusiastic, conscious, youthful), including do's and don'ts for language, humor, and formality. Share this with anyone creating content.
• •Use Storytelling: Incorporate the brand's origin story and mission into copy where appropriate to reinforce values like sustainability and the passion behind the curation. For example, "From a uni bedroom passion project to a family affair, we're all about giving clothes a second chance."
• •Emphasize "You" and Community: Speak directly to the customer ("curating *your* perfect pre-loved wardrobe," "we want *you* to feel good"). Use inclusive language and engage with comments and messages in the brand voice.
• •Stay Authentic to Sustainable Values: Ensure all messaging genuinely reflects the commitment to circular fashion. Avoid greenwashing. Highlight the positive impact of choosing pre-loved items (e.g., "Join us in making fashion more circular, one amazing find at a time!").
• •Be Visually Consistent with Tone: Ensure the visual style on social media and the website (photography, graphics, colors) aligns with the youthful, trendy, yet conscious and approachable tone of the copy. For example, vibrant, slightly retro-filtered images for Y2K pieces, and clean, natural shots for timeless vintage.

Social Perception

Positive Customer Experiences, Trusted Source for Pre-Loved Fashion, Eco-Conscious Choice, Fashion-Forward, Actively engaging with its community

Copy Examples

• •Instagram Post Caption (New Arrivals): "Y2K dream drop just landed! ✨ Score unique pre-loved gems that are kind to your wallet AND the planet. New arrivals live on the site – don't miss out on these one-off wonders! #BeanByJess #SustainableStyle #Y2KFashion #PrelovedFinds #CircularFashion"
• •Website Homepage Banner: "Your Perfect Pre-Loved Wardrobe Awaits. ✨ Shop unique, curated vintage & deadstock. New styles added every Thursday 5PM AEST. Look good, feel good, do good. [Shop Now]"
• •TikTok Video Concept: Quick outfit changes showcasing 3 ways to style a vintage blazer from the shop. Text overlay: "Giving this 90s blazer a 2025 glow-up. Which look is your fave? 😉 #VintageStyle #SustainableFashion #HowToStyle #BeanByJessFinds #ThriftFlip"
• •Email Newsletter Subject: "♻️ Fresh Drops & Sustainable Picks Just For You! ♻️" Body Snippet: "Hey [Customer Name], ready to refresh your wardrobe the sustainable way? Our latest collection of hand-picked pre-loved and deadstock treasures is here. From cozy knits to statement pieces, find something unique that tells a story. P.S. Your support helps us fight fast fashion! [Shop New Arrivals]"
• •Product Description Snippet (for a unique item): "Talk about a rare find! This genuine 80s band tee is a proper piece of history, waiting to rock its next life with you. Perfectly worn-in for that authentic vintage vibe. Snag it before someone else does – all our pieces are one-of-a-kind! #VintageTee #SustainableFashion #UniqueStyle #Preloved"