Brand Tone

Passionate, Artisanal, Down-to-Earth, Eco-conscious, Innovative, Community-Oriented

Brand Values

• •Sustainability
• •Innovation & Experimentation
• •Quality & Craftsmanship
• •Authenticity & Transparency
• •Customer Experience
• •Community & Local Focus

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (passionate, artisanal, eco-conscious, approachable, innovative), key messaging points, preferred vocabulary (and words to avoid), and provide examples. Share this with anyone creating content.
• •Embrace Storytelling: Share the narratives behind the wines, the vineyard's history, the sustainable practices, and the people involved. Authentic stories resonate with the brand's values and engage customers on an emotional level.
• •Highlight Unique Selling Propositions (USPs) Consistently: Always weave in the core differentiators like low-intervention methods, unique varietals, sustainability efforts, and the Prince Edward County terroir into your messaging.
• •Be Human and Approachable: Use clear, engaging language. Avoid overly technical jargon unless explaining something specific where detail adds value. Encourage interaction and respond genuinely to comments and questions.
• •Maintain Visual-Textual Harmony: Ensure the tone of the copy aligns with the visual elements used on the website and social media. For Traynor, this means pairing rustic, beautiful, and natural imagery with passionate, authentic, and informative text.

Social Perception

Positive & Respected, Innovative Leader, Authentic & Passionate, Destination Worth Visiting, High-Quality Niche Producer

Copy Examples

• •Instagram Post (New Release): "Sun-kissed and wild-fermented! ✨ Our new [Wine Name] Pet-Nat is bursting with [flavor notes e.g., zesty citrus and orchard blossoms]. Crafted with love, minimal intervention, and a whole lot of Prince Edward County sunshine. Come taste the rebellion. #TraynorVineyard #PetNat #NaturalWine #PECwines #SustainableSipping"
• •Website Banner (Sustainability Focus): "Sip Sustainably. Taste the Difference. At Traynor Vineyard, we're nurturing nature to craft exceptional low-intervention wines. Every bottle tells a story of the earth, the vine, and our passion for a greener future."
• •Email Newsletter (Event Promotion): "Escape to the County! 🍇 Join us this weekend for [Event Name] at Traynor. Expect good vibes, great wines (including some experimental sips!), and the beautiful serenity of the vineyard. We can't wait to share our little piece of paradise with you. Book your spot – they’re going fast!"
• •Facebook Ad (Targeting Eco-conscious Consumers): "Beyond Organic. Beyond Ordinary. Traynor Vineyard crafts unique, low-intervention wines that are as kind to the planet as they are to your palate. Discover authentic Prince Edward County terroir. Shop our sustainable collection online or visit our solar-powered winery."
• •Product Description (Unique Varietal): "Meet our [Obscure Grape Name] – a true expression of our adventurous spirit! This rare gem, grown right here in our PEC vineyard, offers an unforgettable profile of [distinct flavor notes]. It’s a conversation starter, a testament to biodiversity, and simply delicious. Dare to try something different?"