Brand Tone

Friendly, Welcoming, Knowledgeable, Passionate, Community-Oriented, Creative, Inspiring, Resilient

Brand Values

• •Creativity
• •Community
• •Quality and Variety
• •Customer Service & Connection
• •Passion

Best Practices

• •Embrace "We" and "You": Use inclusive language that fosters a sense of community and direct connection. Talk with your audience, not at them.
• •Share the Passion: Let the genuine love for beading and creativity shine through. Use enthusiastic and inspiring language.
• •Highlight Community & History: Reference the store's long-standing presence in Tulsa and the "family" of customers. This builds trust and a local connection.
• •Be Encouraging and Supportive: Especially when promoting classes or addressing beginners, use language that is welcoming and non-intimidating. Emphasize that everyone can be creative.
• •Keep it Authentic and Approachable: Avoid overly formal or corporate language. Maintain a friendly, down-to-earth voice that reflects a welcoming local shop. Respond to comments and messages with the same warmth.

Social Perception

Trusted Local Gem, Hub for Creativity, Friendly and Approachable, Unique and Diverse Selection

Copy Examples

• •Headline: Unleash Your Inner Sparkle! ✨ Body: From dazzling gemstones to earthy wood beads, find everything you need to create jewelry that tells *your* story. Join our friendly Tulsa community of makers at The Bead Merchant! #BeadMerchantTulsa #DIYJewelry #TulsaCreative
• •Headline: More Than Just Beads, It's a Creative Escape. Body: Since 1990, we've been helping Tulsans discover the joy of making. Pop into The Bead Merchant, explore our treasures, and let's make something beautiful together. Our customers say we're like a candy store for creatives!
• •Headline: New Class Alert! Bead a Masterpiece. Body: Ready to learn a new skill or refine your technique? Our [Class Name] workshop is perfect for all levels. Friendly guidance, quality supplies, and a whole lot of fun await. Sign up on our website! [Link] #BeadClassesTulsa #HandmadeJewelry #GetCreative
• •Headline: Your Vision, Our Beads. Let's Create! Body: Got a design in mind? Or need a little inspiration? Our passionate team at The Bead Merchant is here to help you find the perfect beads and supplies. We love seeing what you create! Share your projects with #BeadMerchantCreations.
• •Headline: The Perfect, Personal Gift Starts Here. Body: Nothing says 'I care' like a handmade gift. Find unique beads, charms, and all the expert advice you need at The Bead Merchant. Craft something special for your loved ones (or yourself!). #ShopLocalTulsa #BeadStore #MeaningfulGifts