Brand Tone

friendly, whimsical, and nostalgic

Brand Values

• •appreciation for coastal living
• •support for local artisans
• •commitment to providing a joyful and personal customer experience

Best Practices

• •Embrace Storytelling: Every product has a connection to the coast. Weave narratives into your descriptions – who made it, what inspired it, and what feeling it evokes.
• •Use Sensory Language: Appeal to the senses with words that conjure the sights, sounds, and smells of the beach (e.g., "sun-drenched," "salty breeze," "the gentle roar of the waves").
• •Maintain a Personal and Friendly Voice: Write as if you're speaking to a friend who shares your love for the coast. Use welcoming and inclusive language.
• •Highlight Local and Handcrafted Origins: Emphasize the connection to Maine and New England artisans. This reinforces the brand's authenticity and community values.
• •Keep it Positive and Uplifting: The brand is a "sunny little shop." The copy should consistently reflect this optimism and the simple joys of coastal life.

Social Perception

charming and delightful boutique offering high-quality, unique coastal-themed products

Copy Examples

• •Bring the serene beauty of the Maine coast into your home. Each of our driftwood mirrors is handcrafted by local artisans, with every piece of wood telling its own story of sun, salt, and sea. A perfect reflection of where the ocean meets the shore.
• •Just in: treasures from the tide. ✨ Our latest collection of sea glass jewelry captures the soft, sun-kissed hues of a perfect beach day. Each piece is unique, just like the waves that shaped it. #BeachGrassShop #Kennebunkport #SeaGlassJewelry #CoastalLiving
• •Welcome to Beach Grass. Your sunny little escape to the coast, no matter where you are. Shop our collection of whimsical gifts, home décor, and seaside essentials.
• •A little coastal charm, delivered to your inbox.
• •Founded in 2004, Beach Grass was born from a simple love for the ocean and the stories it tells. We believe in sandy toes, salty air, and the magic of a summer that never has to end. Here, you'll find a curated collection of goods from local makers and fellow ocean lovers, each one chosen to bring a little piece of that seaside serenity into your life.