Brand Tone

Aspirational & Stylish, Passionate & Enthusiastic, Community-Oriented & Trustworthy, Modern & Innovative, Conscious & Purpose-Driven

Brand Values

• •Sustainability
• •Quality & Craftsmanship
• •Uniqueness & Individuality
• •Community
• •Ease & Trust
• •Innovation

Best Practices

• •Emphasize Storytelling: Every piece has a history. Infuse copy with a sense of discovery, craftsmanship, and the unique narrative behind vintage and antique items.
• •Highlight Sustainability Naturally: Weave in the benefits of circularity and conscious consumption without being preachy. Focus on how choosing pre-loved is a stylish and smart choice.
• •Use Aspirational Yet Inclusive Language: Appeal to a desire for beautiful, unique homes while ensuring the tone feels welcoming to both seasoned collectors and those new to vintage. Words like "discover," "curated," "treasure," and "community" can help.
• •Maintain a Stylish & Slightly Elevated Voice: Reflect the quality and curated nature of the items. Avoid overly casual slang but keep the language engaging and fresh. Think sophisticated but approachable.
• •Focus on the "Why" Beyond the "What": It's not just a table; it's a conversation starter, a piece of history, a sustainable choice that reflects personal style. Connect the products to the customer's desire for a unique and meaningful home.

Social Perception

As an Exciting New Destination, Sustainable & Chic, Curated & Quality-Focused, Trustworthy & User-Friendly, Growing Authority

Copy Examples

• •Headline: Discover a Soulful Home. Unearth Vintage. Embrace Sustainable Style. Body: At Bazaa, we believe your home should tell your story. Explore Australia's premier marketplace for curated vintage, antique, and designer furniture. Find pieces with history, character, and a future in your beautiful space. Shop consciously, live beautifully. #BazaaFinds #SustainableInteriors
• •Headline: That Perfect Piece? It's Pre-Loved & Waiting for You. Body: Stop the endless scroll. Bazaa brings together Australia's best curators of unique homewares. From iconic mid-century modern to timeless antiques, discover treasures that speak to your style, all in one trusted place. Selling a gem? Join our community.
• •Headline: Give Your Home a Story. Not Just More Stuff. Body: Fast furniture is out. Conscious choices are in. Bazaa champions the beauty of second-hand and slow-made design. Each piece on our platform has a past and is ready for its next chapter with you. Reduce waste, elevate your space. #CircularLiving #BazaaInteriors
• •Headline: Tired of Mass-Produced? Your Unique Interior Awaits. Body: Bazaa is where discerning decorators find extraordinary furniture and décor. We’ve made sourcing unique, sustainable pieces effortless with integrated delivery and secure transactions. Express your individuality. #VintageFurnitureAustralia #DesignerSecondHand
• •Headline: Selling Your Cherished Furniture? Find Its Next Loving Home with Bazaa. Body: Your quality pre-loved pieces deserve a platform that values their craftsmanship and story. Bazaa connects you with passionate buyers across Australia looking for unique interiors. Easy listings, secure sales, and a commitment to the circular economy. Join our seller community today!