Brand Tone

Friendly and Approachable, Informative and Helpful, Trustworthy and Reassuring, Passionate and Committed, Positive and Encouraging

Brand Values

• •Sustainability
• •Quality & Durability
• •Comfort & Safety
• •Customer-Centricity
• •Ethical Practices
• •Integrity & Transparency

Best Practices

• •Speak Parent-to-Parent: Use "we" and "us" to create a connection, sharing relatable experiences and understanding. Maintain a warm, empathetic, and supportive voice.
• •Prioritize Clarity and Simplicity: Avoid overly technical jargon. Explain the benefits of sustainable choices and product features in an easy-to-understand, straightforward manner.
• •Lead with Values: Consistently weave in key brand values like sustainability, quality, comfort, and ethical production into all communications. Don't just sell a product; sell the mission behind it.
• •Be Genuinely Helpful and Educational: Provide valuable content that empowers parents to make informed decisions and succeed with reusable products. Position the brand as a knowledgeable and trusted partner.
• •Maintain Positivity and Reassurance: Focus on the positive impact of choosing reusables and the reliability of Bayrli products. Address potential concerns with reassuring language, highlighting guarantees and support systems.

Social Perception

Highly Trusted, Eco-Conscious Choice, Premium Quality, Supportive & Community-Oriented, Irish & Relatable, Good Value

Copy Examples

• •Headline: Make a Bayrli a change, for their comfort and our planet. Body: "Choosing Bayrli means choosing super soft, award-winning reusable nappies that are kind to your baby’s skin and the Earth. Designed by parents, for parents, we’re here to make your sustainable journey joyful and simple. #BayrliBeginnings #SustainableParenting"
• •Headline: Little Bums. Big Impact. Zero Nasties. Body: "Our OEKO-TEX® certified nappies are crafted from organic and recycled materials, ensuring your little one stays comfy and rash-free. Plus, with our lifetime warranty, you can adventure on with absolute peace of mind. Discover the Bayrli difference. #EcoBaby #QualityNappies"
• •Headline: Less Waste, More Cuddles. (And Save Over €3000!) Body: "Switching to Bayrli reusable nappies isn't just a win for the planet, it's a win for your pocket too! Our easy-to-use system and supportive community make the transition a breeze. Let's embrace a greener future, one nappy at a time. #BayrliFamily #SmartParenting"
• •Headline: From Our Family to Yours: The Kindest Nappy, Guaranteed. Body: "As parents, we obsessed over every detail to create the world’s most earth and baby-friendly reusable products. Experience the Bayrli promise of supreme comfort, unrivalled warranty, and unlimited support. Because we care. #ParentApproved #BayrliCare"
• •Headline: Questions About Cloth? We’ve Got You Covered! Body: "New to reusable nappies? Our friendly team and helpful online resources (like our Diaper Calculator!) are here to guide you every step of the way. Join the thousands of parents making a Bayrli a change. #ClothNappySupport #ConsciousChoices"