Brand Tone

Value-oriented, slightly inconsistent/fragmented, aiming for trustworthy and comprehensive.

Brand Values

• •Variety/Comprehensiveness
• •Value/Competitive Pricing
• •Availability/Stock Guarantee
• •Quality (Claimed)
• •Service (Implied for B2B)

Best Practices

• •Emphasize Core Value Propositions: Consistently highlight variety, competitive pricing (especially for B2B), and the availability of trusted brands across all communications.
• •Build Trust: Since brand visibility is currently low, use trust-building elements in copy: mention satisfaction guarantees, secure payment mentions, and highlight partnerships with known brands (Duracell, etc.).
• •Develop a Clearer 'About Us' Narrative (for the main site): The current 'About Us' information is more prominent on the Italian B2B page.
• •Focus on creating a 'warm, comfortable, and intelligent living environment'.
• •Always adhere to 'quality, innovation, and service' when promoting the brand.

Social Perception

A comprehensive and value-driven retailer providing a wide range of products from home essentials to batteries, with a focus on competitive pricing, especially for B2B clients. There is an opportunistic element to the variety of products sold.

Copy Examples

• •Top Brand Batteries at Unbeatable Prices. Wholesale and retail – get the energy you need, for less.
• •Partner with Koseakasa: Smarter Sourcing, Better Margins for Your Business. Let us power your profits.
• •From UHU to Bostik and Attak, find the perfect adhesive solution for home, office, or industrial use.
• •Koseakasa brings you an extensive collection of products – from home & kitchen to batteries and beyond.
• •100% DI DURATA GARANTITA (for Duracell batteries)