Brand Tone

Authentic & Passionate, Quality-Conscious & Craft-Oriented, Minimalist & Functional, Ethical & Sustainable, Friendly & Customer-Centric, Inspirational & Empowering

Brand Values

• •Quality & Durability
• •Sustainability & Ethical Production
• •Functionality & Practicality
• •Craftsmanship & Tradition
• •Minimalist Aesthetics & Timeless Design
• •Customer Satisfaction & Community
• •Individuality & Self-Expression
• •Transparency

Best Practices

• •Always Emphasize Quality and Craftsmanship: Consistently highlight that products are handmade, durable, and made from high-quality (often sustainable and locally sourced) materials. Use words like "meticulously crafted," "premium," "enduring."
• •Weave in the "Be The Hiro" Philosophy: Connect product benefits to the idea of empowering the customer, encouraging conscious choices, individuality, and embarking on their own "adventures" or "stories."
• •Maintain a Balance of Passion and Professionalism: Share the brand's story and passion authentically, but ensure the language remains clear, informative, and trustworthy, reflecting the quality of the products.
• •Highlight the Unique Cultural Blend: Subtly reference the Japanese design inspiration (minimalism, functionality) and the Czech heritage of craftsmanship. This is a key differentiator.
• •Be Transparent and Ethical in Messaging: Clearly communicate commitments to sustainability, local production, and fair practices. This builds trust and resonates with the brand's values and target audience.

Social Perception

Highly Positive, Reliable & Trustworthy, Ethical & Conscious Choice, Premium & Worth the Price, Stylish & Unique, Passionate Founders

Copy Examples

• •Headline: Be the Hero of Your Journey. Carry a Story. Body: More than just a backpack, it’s a Batohiro. Handcrafted in the Czech Republic with Japanese-inspired minimalism and a lifetime of adventures in mind. Sustainable materials, timeless design. Where will you go next? #Batohiro #BeTheHiro #SustainableStyle #CzechMade
• •Headline: Built to Last. Designed to Inspire. Body: Tired of fast fashion that fades? Our Minato backpack is meticulously handmade from premium, durable materials, ready for your daily commute or your wildest escape. Functionality meets ethical craftsmanship. Discover the Batohiro difference. #HandmadeQuality #DurableGear #MinimalistDesign #EthicalFashion
• •Headline: Your Everyday Adventure, Elevated. Body: From city streets to mountain trails, carry what matters with Batohiro. Our fanny packs and backpacks blend seamless functionality with a clean aesthetic. Thoughtfully designed, ethically made in the heart of Europe. #FunctionalFashion #TravelInStyle #BatohiroAdventures #CzechDesign
• •Headline: Less is More. Quality is Everything. Body: Inspired by Japanese philosophy, crafted with Czech passion. Batohiro offers minimalist backpacks and apparel that speak volumes through their quality and purposeful design. Invest in pieces that endure. #MinimalistLife #QualityCraftsmanship #SustainableWardrobe #BatohiroEssentials
• •Headline: Join the Batohiro Story. Body: It started with a passion for longboarding and a dream of better gear. Now, we handcraft each Batohiro product with you in mind – your journeys, your values, your unique identity. Experience the quality, embrace the ethos. #BatohiroCommunity #CzechMadeWithLove #BeTheHiro #OurStoryYourAdventure